A/B Email Testing: The Email Superpower You Never Knew You Needed

Email marketing can be really hard, we know! Sometimes, what we think is a carefully curated email with stunning visuals just isn't performing as well as we hoped, and you don't know why. That is where A/B email testing comes in to highlight aspects of emails, whether they be copy or subject lines, that your subscribers like to interact with more. So what is A/B testing, and how does it work? A/B testing, also referred to as split testing, is a method used to compare the performance of two different versions of something in order to determine which one is more effective. A/B testing can be used in marketing in many different ways, not just in emails but in web designs, print marketing, and more! So, we have incorporated this tool into Nucleus to take your email marketing to the next level!

Why use A/B testing: 

When using testing for an email, the purpose to to find the most successful email combination for a specific message or campaign. For example, if you are trying to test an email with the goal of getting subscribers to click a link to get an ice cream coupon. Our platform, allows you to then create 2 different variations of the email and then see what email gets more traffic.

Here are some tips & tricks:

- Test on emails that are not urgent or need to be delivered in a tight time frame (testing takes a little while to gather the performance of the test and pick the winning one to send out the rest of)

- Keep notes of what you are trying to test so you can track performance with the stats you receive back

- Try to test the campaign frequently to get the most accurate 

- Intentionally target out elements to test, such as subject line, sender, CTA, etc.

- Think of even testing different variations against different audiences.

Benefits of using:

• Open and Response Rates: Identify factors that contribute to higher open rates by testing different subject lines, preheader text, and send times.
• Content Engagement: Test various versions of your email content to determine which version receives more clicks and prompts readers to take action.
• Cost-Effective: Utilize A/B testing as an affordable method to make data-driven decisions and gain insights from your campaigns.
• Ease of Analysis: Analyze test results using straightforward metrics to easily identify the better option.
• Increased Sales: Implement optimized changes to boost sales, enhance user experiences, build brand trust, and foster customer loyalty.
• Enhance Deliverability: Ensure your emails are sent correctly from your application and are received by users.
• Spam Testing: Identify characteristics that might make an email appear untrustworthy.

Ready to gain a new email superpower? Click here to get started

Already a Nucleus user and want to learn more| Contact your client services representative or visit your Nucleus Resource Library.