Learning Landing Pages: The Many Faces and Functions

One of the most popular and valuable features of the Nucleus platform is its landing pages. Our landing page builder is designed for ease of use and exceptional versatility. In online marketing, landing pages are essential for turning visitors into leads, customers, subscribers, donors, and more. However, different landing pages serve different purposes, and to meet various objectives, you can create a range of landing pages. In this blog post, we'll delve into the most common types of landing pages and how to use them effectively.

Lead Capture Landing Page

These pages are designed to collect contact information from visitors who arrive after clicking on a specific link. The main purpose of a lead capture page is to transform potential customers into leads by offering them something of value in exchange for their contact details. By opting into your email list, these leads can be nurtured with valuable content and targeted resources over time until they are ready to make a purchase. As an email marketer, lead capture pages play a pivotal role in your overall strategy, serving as a foundational element of your email marketing efforts.

Tips for creating:

• Clear Call to Action: Use a strong and clear call to action that encourages visitors to follow through with the form.
• Remove Distractions: Keep the page simple, focusing on the form and the offer, making it as easy as possible to sign up.

"Get Started” Landing Page

After a visitor finds your click-through landing page appealing and expresses interest in your product, service, or mission, the next step is to guide them to a "Get Started" landing page. This page is designed to move the visitor closer to conversion by encouraging them to take action.
The 'Get Started' landing page content should feature a clear and compelling call-to-action (CTA) such as 'Sign Up Now,' ' or 'Create Account.' It's important to emphasize that the CTA should be prominently displayed and easily located, ensuring the visitor's next steps and making the process feel guided and not overwhelming.

For example: If your candidate or organization has a landing page on your website or a link to one in an email that says if they sign up or subscribe to something, then they will get a 10% off code for your merchandise store.

“Unsubscribe” Landing Page

The 'Unsubscribe' landing page, often overlooked but crucial, is one of the most frequently used and significant landing pages for anyone sending emails or messages to contacts. This page, though seemingly insignificant, is your key to maintaining compliance with the Federal Trade Commission (FTC) and international spam laws. Neglecting it could lead to severe consequences, potentially jeopardizing your business's reputation and legal standing, so ensure it's prominently displayed. Your unsubscribe link should be easy to spot—think neon signs and bright arrows (okay, maybe not that flashy, but you get the point). Keep it clear so your recipients can opt out of future messages without a hitch. These helpful landing pages are usually found in the footers of marketing emails and in the opening or closing notes of texts.

Event registration landing page

The last landing page we will explore today is an event landing page. Event landing pages can hold a lot of information and functions. Think of it like a digital poster or flyer you’d see for events; it needs to be eye-catching while also displaying brief essential information for the event. Whether it is for a webinar series, speaking at a conference, a charity dinner, or a rally, you'll need to inform people about the event and give them the opportunity to join. This is where an event landing page is put to use!

Tips:

- Ensure your headline grabs a visitor’s attention and clearly states the event's name and purpose.

- Brief description of what attendees can expect and the benefits from joining.

- Essential details such as the event's date, time, and location, as well as any special features or speakers to build anticipation and excitement.

“About Us” Landing Page

Yep, it is exactly what it sounds like! This type of landing page is one of the best ways to connect with your visitors on a personal level and win their trust by sharing your brand's or candidate's story/mission! You can share your origins, motivations, goals, and more, giving potential supporters a real sense of who you are. Sharing your goals and journey helps them understand you or your organization more deeply. Higher trust leads to better engagement and support towards your mission.

Stay tuned for more landing page knowledge!

To start creating your own landing pages today, click here! 

OR 

Contact your client services rep if you already have a Nucleus account and want more insight into utilizing landing pages!