Running a successful political campaign requires more than just a compelling message — it takes people. Volunteers are the backbone of any campaign, powering everything from phone banks and canvassing efforts to digital outreach and in-person events. But finding, organizing, and training those volunteers can quickly become a logistical headache if you don’t have the right tools.

That’s where Campaign Nucleus comes in.

Our platform is designed to streamline every aspect of your campaign’s operations, including volunteer management. Here’s how you can use Nucleus to recruit, organize, and activate your volunteer team with maximum efficiency.

1. Recruit with Email and Texting Tools

Finding great volunteers starts with reaching the right people at the right time. Campaign Nucleus lets you do exactly that through its powerful, built-in email and texting tools.

• Targeted outreach: Segment your existing supporter lists to identify those most likely to volunteer — like super voters, previous supporters, or recent event attendees — and send personalized invitations to get involved.

• Automated follow-ups: Set up automated email or SMS sequences to follow up with interested individuals, ensuring no one falls through the cracks.

• Mobile-first communications: Meet supporters where they are — on their phones — with quick texts asking for event RSVPs or help with upcoming campaign tasks.

2. Centralize Volunteer Data

As you grow your volunteer base, Campaign Nucleus helps you stay organized by storing all supporter and volunteer data in one place. You’ll be able to:

• View volunteer sign-ups in real-time

• Track past participation and availability

• Record skills, interests, and contact preferences

This centralized approach allows your team to manage volunteer shifts, tasks, and assignments without juggling spreadsheets or multiple systems.

3. Train and Mobilize with Events

Once you’ve built your volunteer team, it’s time to get them campaign-ready. With Nucleus’ event management tools, you can schedule and run volunteer trainings, canvassing days, and more — all from the same platform.

• Create custom event pages for trainings and community events

• Send automated invites and reminders via email or text

• Track RSVPs and attendance in real-time

You can even follow up after the event to keep your volunteers engaged and ready for their next assignment.

4. Keep Volunteers Engaged

The key to retaining great volunteers is consistent communication. With Nucleus, your campaign can stay in touch with volunteers through newsletters, updates, and recognition campaigns — all designed to keep morale high and energy up as Election Day approaches.

Ready to Build a Winning Volunteer Program?

With Campaign Nucleus, organizing your volunteer efforts doesn’t have to be overwhelming. Whether you're running for local office or managing a statewide campaign, our platform helps you recruit, communicate with, and mobilize volunteers — all in one place.

Running a campaign or organization with a lean team and limited time? You’re not alone—and you’re exactly who Campaign Nucleus was built for. Whether you're a local nonprofit, a first-time candidate, or an advocacy group with a tight budget, you don’t need a large staff or an IT department to run a professional, data-driven operation. Here at Nucleus we are dedicated to bringing Presidential level technology to all campaigns and organizations.

An Interface That Just Makes Sense

No steep learning curves here. Campaign Nucleus was designed with customer usability in mind. From setting up your first email to launching a full fundraising campaign, the interface is intuitive and user-friendly.

And if you ever get stuck, you’re covered with:

· Step-by-step video tutorials and a comprehensive knowledge base

· Live onboarding and ongoing training including webinar series

All Your Tools. One Login. Zero Headaches.

Juggling five different platforms? That’s a thing of the past. With Campaign Nucleus, everything you need lives in one place:

· Email and Texting outreach

· Event management and ticketing

· Volunteer coordination

· Fundraising and donor tracking

Fewer tools mean fewer things to break, fewer logins to remember, and less budget going to disconnected platforms.

Smart Automations Save You Time

Time is your most precious resource. Campaign Nucleus helps you protect it with built-in automations:

· Welcome new supporters automatically

· Trigger follow-up emails based on actions taken

· Create custom automations for all departments

You set the rules once—then let the platform do the heavy lifting while you focus on connecting with your community.

Built for Growth

Just because you’re small now doesn’t mean you plan to stay that way. Campaign Nucleus grows with you, offering the power and scalability used by national campaigns—without the bloat or cost.

Whether you're reaching 500 people or 500,000, you can feel confident that the platform can handle it.

Final Thought

Tech shouldn’t just be for big players. At Campaign Nucleus, we believe the tools to change minds and move people should be accessible, affordable, and easy to use.

If you’re a small team with a big mission, we’ve got your back.

If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

Transforming Event Management with Powerful New Features

Events just got a whole lot easier! We’re excited to unveil a major update to our Events Management Module, designed specifically for campaigns, SMBs, and agencies looking to streamline their event workflows. With a brand-new Paid Event Module and a suite of enhancements, you can now boost attendee engagement, simplify event setup, and optimize financial tracking. Whether you’re organizing fundraisers, networking events, or industry conferences, our latest improvements are here to take your event management to the next level!

What’s New?

Seamless Management for Free and Paid Events

No more workarounds! Now, you can easily categorize events as free or paid, providing you with clearer financial tracking and better revenue insights. Gain full control over ticket pricing, sales data, and attendee segmentation—all from a single dashboard.

Simplified Event Creation Flow

Say goodbye to tedious setup processes. Our newly streamlined event creation workflow ensures that setting up an event is faster, more intuitive, and hassle-free. Focus less on logistics and more on creating unforgettable experiences.

Enhanced Media Library

A clutter-free asset management system is here! Our improved media library enables you to store, organize, and reuse event visuals effortlessly, ensuring a polished and consistent brand presence across all your events.

Custom Fields with Conditional Logic

Tailor your event registration forms like never before! With dynamic custom fields that adjust based on attendee responses, you can capture more relevant data and personalize interactions, making follow-ups more effective.

All-in-One Event Settings Hub

We’ve consolidated all event settings into a single, easy-to-navigate hub. No more clicking through multiple pages—everything you need to configure your event is now in one place, saving you time and reducing complexity.

SMS Auto-Responder for Real-Time Engagement

Keep your attendees informed at every stage with automated SMS notifications. Whether it’s confirmations, reminders, or last-minute updates, ensure your audience never misses a beat.

Comprehensive Audit Logs for Transparency

Track all event-related activities with detailed audit logs that provide a complete history of changes, updates, and attendee interactions. Improve accountability and maintain compliance with ease.

More Custom Questions for Attendee Insights

Gain deeper audience insights by adding more custom questions to your event registration forms. This allows you to collect valuable data that can shape your engagement strategy and enhance the overall attendee experience.

Segmented Audiences for Targeted Communication

Deliver the right message to the right attendees with our new audience segmentation feature. Send personalized reminders, exclusive updates, and tailored post-event follow-ups with precision.

Event Code Injection for Ultimate Customization

Want more control over your event pages? With event code injection, you can embed tracking pixels, scripts, and third-party integrations to enhance analytics, retargeting, and overall functionality.

(Coming Soon) Mobile App Check-In for a Smooth Entry Experience

We’re taking event check-ins to the next level! Soon, our mobile app check-in feature will allow for seamless on-site attendee registration, reducing wait times and improving efficiency. Stay tuned for this game-changing addition!

Get Started Today!

We’re confident that these enhancements will revolutionize how you manage your events. 

At Nucleus, we pride ourselves on being the ultimate command center for all your campaign and organizational operations. Whether you need help with targeting your audience through marketing emails, hosting events, managing volunteers, tracking donors and stakeholders, or more—we've got you covered. We know Nucleus offers a lot of powerful features, so to get you started on your Nucleus journey, we've crafted this simple guide to help you promote and create an event. Feel free to customize this template to fit your needs!

Creating Your Event

Start by creating your event in Nucleus. Choose the event date, time, location, and any custom fields you may need. We recommend enabling the 'Calendar Option' under 'Advanced Settings' so your attendees can easily save the date.

You can also enable 'Signup Mail' in 'Advanced Settings,' which will automatically send a confirmation email to your attendees with the event details and your personalized message.

Once the event is set up, head to the 'Event Overview' page. Here, you'll find your event's link and QR code to share (more on that later), and you can track signups, manage staff, and more. With 'Event Communications,' you can easily send emails or texts to your attendees about important updates like parking, timing, or other logistical information, all without leaving the Events module.

Day of the Event

When the big day arrives, you can use the 'Event Signup' tabs to check in guests, manage staff assignments, and track special categories such as VIPs or media attendees.

**Pro Tip:** Create a 'CRM Tag' in Tag Manager to track your attendees in event signups. You can use this tag later in email or text campaigns for follow-ups and future engagements.

Spreading the Word with Emails

Now that your event page is live, it's time to promote it. Start by creating an email campaign to notify potential attendees and encourage them to sign up. In your email, link images and buttons, or copy the links directly to your event page using the live link from your 'Event Overview.'

**Pro Tip:** Use the CRM tag you created for your event signups to segment your email list. This way, you can send targeted emails leading up to the event, increasing excitement and providing more details. You can even encourage attendees to share the event with others.

Promoting with Texts and P2P

Depending on your integrations, you can also use Text or P2P messaging to promote your event. Include the live QR code from your event or share the event link directly in the message so recipients can easily sign up. In these messages, you can provide more event details, announce special guests, or update your audience on ticket availability to boost engagement.

Automating the Process

Need to manage multiple tasks for your event? Use 'Automate' to create workflows that streamline your event planning. Set up automation triggers based on event signups to send emails, tag attendees, and handle other tasks automatically. This ensures you don't miss a step and saves you valuable time. You can even set up post-event automation to thank attendees, send surveys for feedback, or promote upcoming events.

Elevate Your Event with Nucleus

This is just a glimpse of the powerful tools Campaign Nucleus offers to help you create seamless and memorable events for both your team and your guests. We hope this guide sparks some inspiration and gives you a clear starting point on how to use key Nucleus features to plan and promote your events.

As Election Day approaches, every moment counts, and staying connected with your supporters is more critical than ever. Are you using Nucleus Text or P2P Messaging to ensure that instant, personalized communication drives your campaign forward?

Imagine this: It's the night before the election, and you're able to instantly rally your base with a targeted message reminding them to vote. With Nucleus, that's not just possible—it's easy. Our Nucleus Text feature lets you send out quick, personalized updates, ensuring your supporters know where to go, what to bring, and why their vote matters.

For a more personal touch, our P2P Messaging tool allows you to engage in one-on-one conversations at scale. Think about the impact of a direct message from a volunteer, asking a voter if they need help getting to the polls or answering any last-minute questions. This kind of outreach can be the difference between a vote cast or a vote missed!

Beyond Election Day…

But it doesn't stop there. Nucleus messaging integrates seamlessly with your broader campaign efforts. If you're hosting a last-minute rally, use our messaging tools to send out an invite, then track who opens the message and who clicks to RSVP. Need to share crucial updates from the campaign trail? A quick text or P2P message ensures your supporters are always in the loop, no matter where they are.

And as your messages go out, you'll have real-time analytics at your fingertips. See how many people received your message, who engaged, and who might need a follow-up—all in one place, without missing a beat.

As you gear up for the final push, make sure you're equipped with the tools that can make the difference. Log in to your Nucleus account today and start using our messaging features, or reach out to our team for more personalized guidance.

Why Messaging?

Well, besides the fact that everyone has a phone attached to them these days, texts also benefit that other messaging like emails can't give you. Some advantages include:

Higher Open Rates: Text messages generally have much higher open rates compared to emails. Many people read texts almost immediately after receiving them.

Immediate Delivery: SMS messages are delivered instantly, making them ideal for time-sensitive information or urgent updates.

Personalization: Texts can feel more personal and direct, which can enhance engagement and make your messages feel more immediate and relevant.

Conciseness: Text messages force you to be brief and to the point, which can be effective for quick, clear communication.

Better Reach: Text messages can reach people who may not check their email frequently or who have limited internet access but always carry their phones.

Higher Engagement: Due to the personal nature of text messaging, recipients are more likely to respond or take action quickly.

No Spam Filters: Text messages don't get caught in spam filters like emails can, ensuring your message gets through.

Convenience: For quick updates or reminders, texts can be more convenient and accessible than email, especially on the go.

However, it's important to note that text campaigns also have limitations, such as character limits and potential costs per message. Balancing text and email campaigns can often be the best approach, leveraging each of their strengths.

Try these text campaign ideas!

• Voter Reminders

Send out last-minute reminders to your supporters about important voting deadlines, like early voting dates or Election Day itself. Include personalized information, such as polling locations or voting hours, based on their registered address.

• Event Invitations

Quickly notify your supporters about campaign events, rallies, or virtual town halls. Include a link to RSVP directly within the text, and follow up with a reminder on the day of the event.

• Get-Out-The-Vote (GOTV) Campaigns

Launch a text campaign to encourage voter turnout. Send personalized messages asking if they need a ride to the polls, reminding them to bring the necessary ID, or simply urging them to get out and vote.

• Fundraising Appeals

Use text messaging to send urgent fundraising appeals. A quick, compelling message with a direct link to donate can significantly boost contributions, especially during crucial campaign moments.

• Poll Watcher Coordination

Coordinate your poll watchers or volunteers with real-time updates and instructions. This is especially useful on Election Day, where rapid communication is essential.

• Issue Awareness

Educate your supporters on key issues and your stance on them. Short, informative texts can help clarify your position and mobilize your base on important topics.

• Thank You Messages

After an event, donation, or volunteer effort, send a quick thank-you text to show appreciation. Personalized gratitude can strengthen supporter loyalty and encourage future engagement.

• Surveys and Feedback

Engage your audience by sending out quick surveys or asking for feedback via text. Use this data to fine-tune your campaign strategy or understand voter concerns better.

• Crisis Communication

If there's an unexpected change in the campaign (like a venue change or emergency), a text message is the fastest way to reach your audience and keep them informed.

• Election Results Updates

Keep your supporters in the loop on Election Night with live updates as results come in. Share the excitement and keep them engaged as the outcome unfolds.

So what are you waiting for?

Now is the perfect time to send those texts and get your supporters more engaged than ever!

Nucleus user→ To get started today, contact your client services representative.

Or

I'm sure you've either sent or received a text today. Most of us can't even imagine a world without texting in it! So why not tap into one of the most used forms of communication for marketing purposes since most Americans (97%) have a mobile phone, 85% of which are smartphones, and (92%) are text messaging? So what is P2P messaging, and why should we care? This blog will explain P2P text messaging, how it works, and why you should take advantage of it!

P2P stands for Peer-to-Peer text messaging, which is personalized texting between individuals. So, how does this differ from other texts? Unlike the mass texts you may receive from shops you've purchased from, things you have subscribed to, or from a group or organization, P2P involves direct communication.

How does it work?

In Peer-to-Peer (P2P) messaging, the network directs data directly from one user to another, ensuring the conversation remains private. This method promotes personalized, one-on-one interactions, unlike traditional bulk texting. And yes, P2P mobile communications are entirely legal and compliant with all FCC regulations, provided they are used responsibly and not for commercial solicitation.

How and why to use it

Many organizations use P2P texting, including political parties, fundraisers, event organizers, nonprofits, and advocacy groups. However, this is not limited to these groups. One of the biggest strengths of P2P is the level of personalization it creates, allowing the recipient to feel more of an intimate connection. It allows for one-on-one interaction, creating more of a bond with the recipient and the brand or mission portrayed in these texts, making them highly more likely to contribute meaningfully. By customizing the content of the text message according to the recipient's preferences, demographics, or past interactions, the chances of their engagement and response are greatly improved.

By tailoring the content of the text message based on the recipient's preferences, demographics, or past interactions, the likelihood of their engagement and response significantly increases. This level of customization helps senders achieve their desired outcomes, whether it be increasing sales, driving website traffic, gathering feedback, or motivating a particular action. Critical practices for P2P texting campaigns should include establishing clear goals and objectives and Segmenting your audience.

As you can see, P2P texting offers many benefits, including personalized communication, high open and response rates, flexibility and scalability, cost-effectiveness, real-time feedback and insights, excellent deliverability, and increased conversion rates. Nucleus partners with top providers to give you and your team the best options for your operations. Now is the perfect time to leverage these tools and reach your target audience effectively with Nucleus!

For more information and resources, visit our Resource Library. 

OR

It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users. 

That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!

As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!

By Julia, Deliverability Expert

LET’S TALK ABOUT AUTOMATION

How to clean your recipient list without doing ANYTHING…

Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?

Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!

This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.

Currently, some triggers we have available within Nucleus and their uses are:

• When a user subscribes
  • This trigger allows us to routinely email new subscribers to our lists

• When a user has opened an email
  • This trigger allows us to re-engage with users who have recently engaged with another email

Some more triggers include:

If a profile has a tag

Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.

Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.

Anyways, the two most important series you can utilize within your email marketing techniques is:

1. Welcome Series
2. Re-engagement Series

These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.

A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.

A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.

Enhance your team's productivity and streamline tasks effortlessly with automated solutions!

For more information, be sure to contact our team for training or insight.

or

Building up your Email Subscribers Without Breaking Down your Domain

By Julia, Deliverability Expert

When it comes to expanding your email subscriber list for marketing content, remember that QUALITY OVER QUANTITY is not just a saying but a strategy that can empower your marketing efforts. By focusing on quality, you ensure that your messages reach the right audience, increasing the chances of engagement and conversion.

I understand the temptation to construct a list of millions of people to ensure your marketing success, BUT without the correct methods of email collection, you can actually hurt your success rather than help.

Let’s talk about why…

Recipients who do not wish to be emailed often respond negatively to emails, even when you are careful to avoid common spam triggers within your content. This can mean that they report you as spam or notify the server that they do not wish to receive your email; this can cause blocks & lower our domain/IP reputation. If they choose to delete without opening or refuse to engage (opening, clicking, saving in folders, etc.) with the email, it can also have poor consequences. That tells the server that they are not interested in your content, and it can hurt your inbox placement, even with previously engaging emails.

DO… subscribe users who have signed onto your email list on their own will

**feel free to even offer them the opportunity to confirm their subscription

​DON’T… offer incentives, such as prizes, for people to sign up

​​**Subscribers rarely engage long-term with this route of email collection

DO… regularly sort through and unsubscribe unengaged recipients 

**If they aren’t helping your cause, they are hurting it

​DON’T… purchase email lists

**These lists often include duplicate, invalid, expired, or foreign emails that likely have no interest in supporting your cause

If you’re ever wondering if someone would be a “good” subscriber or a “bad” subscriber, ask yourself this: Would this person bring valuable interactions to my email campaigns?

You can review the differences between positive and negative engagement below: