In the ever-evolving landscape of political campaigns, information is power. However, the sheer volume of data generated can quickly become overwhelming, making it challenging for campaign teams to extract meaningful insights. This is where Nucleus's cutting-edge data analytics tools come into play, revolutionizing the way campaigns make sense of data overload.

Campaigns are overloaded with data from various sources—social media, surveys, fundraising platforms, and more. Navigating through this ocean of information can be a daunting task, often resulting in a data overload that hinders decision-making processes. Nucleus addresses this challenge by providing comprehensive data analytics solutions designed to sift through the noise and extract actionable insights.

In our platform, we have an entire module dedicated to ‘Data’ including:

-Universes

-Query Builder

-AB/EV

-Voter Search

-FEC

We have also built data analyzing tools into other functions of our platform!

-Monitor

-Email, landing page, and press release reports 

-And more!

Here's how these tools will give you an edge on your incoming data and turn your information into valuable actions!

• Universes: Access the data you've pulled from 3rd parties to create the perfect new audience to amplify your message to.
• Query builder: Use our query builder to create conditions that will allow you to pull data from 3rd our party sources.
• AB/EV: View early voting and absentee ballots by country, ballots sent, returned, and more.
• Voter Search: In the platform, users can search for voter information to eliminate the hassle of having to use another site or platform.
• Monitor: Use to track sentiment, trending words, breaking news, candidate support, social media, and more.

This is only a fraction of the revolutionary data-analyzing features that Nucleus can offer your team!

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

By Julia, Deliverability Expert

Have you ever seen this feature & wondered what it is?

Starting a campaign is exciting—but it can also feel overwhelming. With so many moving pieces, it’s easy to get stuck in the details and lose momentum before you even begin.

Campaign Nucleus helps you launch fast and launch right. Here’s a step-by-step guide to kick off your campaign using our all-in-one platform:

Step 1: Announce Your Candidacy with a Press Release

Let the world know you’re in the race.

Use Campaign Nucleus’s press release tool to quickly draft and distribute your announcement to the media. You can:

· Publish your release directly to your website

· Send it via email and SMS to our pre-vetted Press list

· Track engagement in real time

Step 2: Send an Email to Your Supporters

Now that your campaign is live, it’s time to rally your supporters.

Campaign Nucleus allows you to easily create branded emails and send them to segmented contact lists. Use your first message to:

· Share your candidacy and story

· Link to your donation and volunteer pages

· Invite people to upcoming events

Built-in templates and drag-and-drop design make it easy—even if you’ve never built an email campaign before.

Step 3: Launch Your Campaign Website

No developer? No problem.

Use our drag-and-drop website builder to spin up a professional campaign site in minutes. Add:

· Donation and volunteer forms

· Event listings and social feeds

· Your priorities, bio, and contact info

It’s your digital home base, built to grow with you.

Step 4: Connect Your Fundraising Platform

Whether you're using WinRed, Revv, Anedot, or another tool, Campaign Nucleus integrates seamlessly.

Embed your forms, track donor behavior, and trigger automatic follow-up emails—all while staying compliant and saving time.

Step 5: Set Up Volunteer Training

Supporters are eager to help—so make sure they’re prepared.

With Campaign Nucleus, you can:

· Schedule and manage training sessions

· Invite attendees via email or text

· Track signups and attendance

This ensures your team is informed, on-brand, and ready to take action.

Step 6: Automate & Organize

Once you're live, let the platform handle the busy work:

· Welcome new donors and subscribers automatically

· Assign contacts to follow-up lists

· Send reminder messages for events

Campaign Nucleus helps small teams run like pros, with less manual effort.

🚀 Launch with Confidence

Your launch should be smooth, powerful, and stress-free. With Campaign Nucleus, you get the tools, support, and strategy to build momentum from day one!

Besides helping fuel your 2024 election endeavors, our team has been busy innovating our cutting-edge platform for you and your team. We have achieved so much this year, and we can't wait to see how we can help you accomplish your future operations.

Default for State Merge Tags

Features big or small, we’ve thought of it all! We understand how important it is to personalize your email campaigns. That’s why we’ve introduced a new override variable in the email settings for the state merge tag. Now, you can create default text to display whenever a subscriber’s state information is missing, ensuring your emails stay polished and professional.

Refresh & Report Stats in P2P

We understand how crucial stats are for tracking your team’s growth. That’s why we’ve made it easier than ever to refresh stats within your P2P campaigns. Quickly access real-time insights on sent messages, deliveries, clicks, replies, and more!

Additional Audiences In Event Communications

Effective communication is key to a successful event! That’s why we’ve expanded the audience options for event communications. Now, you can ensure your staff, attendees, and others stay informed and up-to-date throughout your event.

New Filter in Email for Identities and Domains

Managing multiple email domains and identities just got easier. You can now quickly filter your email campaigns to find messages sent from specific domains or identities, streamlining your search and organization.

Stay tuned for more features soon!

2024 was a landmark year for Campaign Nucleus, where we achieved an unprecedented impact on presidential campaigns and national political organizations. Our platform has always been designed to meet the demands of high-stakes, high-pressure campaigns, but this year, we truly hit our stride. From powering data-driven decisions to amplifying outreach, Nucleus proved essential in winning at the highest level. Here's a look at some of the ways we're transforming political campaigns.

The 2024 Campaign Legacy: Looking Ahead

2024's presidential campaigns underscored the power of technology and data in shaping the future of politics. Campaign Nucleus didn't just support winning campaigns—it set new standards for running campaigns. As we move forward, we are committed to further refining our tools, developing new features, and expanding the possibilities for all types of campaigns.

Campaign Nucleus stands ready for future campaigns, ready to scale and innovate. Our 2024 achievements testify to the power of technology in modern elections, and we are excited to keep leading the way. Here's to more victories, more connections, and a brighter future for every campaign with a vision.

Ready to join us?

HTML, everyone’s favorite universal language

By Julia, Deliverability Expert

The absolute coolest thing, among many other impressive things, about HTML coding is that it is almost a completely universal language. This means it can be understood by anyone who comprehends the code, regardless of its origins.

In short, the coding will be compatible with any content platform, no matter where it comes from. And, yes, that does mean you can use any other HTML-coded documents from past-used systems in the Nucleus platform.

There is one catch, though… Many email marketing platforms find value in the use of variables to pull custom information within the HTML as it helps to reach people on a more individual level… without having to manually send thousands of customized emails. Examples of this custom data would be a recipient’s first name or email, and other bits of personal information.

In these cases, the variable codes may differ slightly between platforms. That simply means that it is important to find and replace any variables with the proper ones so they function properly.

For instance, on Nucleus, we use the following variables very frequently:

PROTIP: you can actually find these located at the bottom of our html-coding-email-builder function:

These are very incredible tools as they can be crucial to your marketing technique but it is important to always remember to use the codes that are compatible with your platform.

This prevents us from sending wonky subject lines like “Hello, %%FIRSTNAME%%!”

These variables are usually very similar to the ones you are using, so just locate and replace any that you found. Most platforms, like our own Nucleus, will not even let you send when there is an error in the variables or coding so hopefully you will not encounter this issue anytime soon…

For example, just for the first name variable, I’ve seen some of the following variable codes:

• %recipient.first%
• %%FIRSTNAME%%
• %NAME%
• {{RECIPIENT.FIRST}}

…and there are way more than that! Always be on the lookout!

In today's fast-paced and information-driven world, effective communication is the core of any successful campaign. Whether you're running a political campaign or advocating for a cause, your ability to connect with your audience on a deeper level can make all the difference. That's where Campaign Nucleus Communications comes in, offering a comprehensive department and advanced toolset designed to empower your messaging strategy and elevate your campaign to new heights.

Harness Success in Communications Departments with Our Tools

Monitor Media Coverage:

One of the keys to staying ahead of the game is monitoring media coverage. With Campaign Nucleus Communications, you can gauge public sentiment, identify emerging trends, and respond proactively to media narratives.

Manage Press Releases and Media Communications:

Crafting, managing, and distributing press releases is a breeze with Campaign Nucleus Communications. Our intuitive platform serves as your central hub for creating compelling press releases and sending communications to media personnel worldwide. From global news outlets to niche publications, you can ensure that your campaign's message reaches the right people at the right time, maintaining control over your narrative and seizing media opportunities.

Execute Targeted Email Campaigns:

Email campaigns remain a cornerstone of effective communication and our features allow you to execute targeted email campaigns that speak directly to your audience's interests and needs. Leverage our robust segmentation and personalization features to tailor your messages based on demographics, interests, and past engagement. Deliver relevant content, foster engagement, and drive the desired actions that fuel your campaign's success.

Respond to Crises:

In times of crisis, maintaining control over your campaign's messaging is paramount. Our platform provides you with the tools and resources to respond swiftly and effectively, with real-time monitoring of public sentiment, pre-prepared response templates, and a crisis management framework, you can navigate challenging situations with confidence and resilience.

Engage Effectively on Social Media:

Social media is one of the most powerful new tools for campaigns. Nucleus Communications empowers you to engage effectively on social media platforms from scheduling posts and monitoring engagement metrics to responding to comments and analyzing trends to maximize your campaign's impact on social media.

Allow us to illustrate it!

• Need help on content that is current and relatable to use for social media, email campaigns, speeches, and more our Control Tower feature gives you all you need and more. This feature can analyze multiple social platforms and give you insight into buzz topics, real-time political polls, and trending news so you can keep informed
• Our press release feature allows users to create press email templates, manage audiences both national and international, and see overview stats on deliverables, clicks, and opens so your press team is always well informed.

In a world where effective communication can be the difference between success and obscurity, our platform empowers you to take control of your messaging strategy, connect with your audience on a deeper level, and achieve your campaign goals with confidence and precision. Unlock the power of effective communication and elevate your campaign to new heights with Campaign Nucleus Communications!

Delve into the features of Campaign Nucleus and reach out for a live demonstration to see how it can kickstart your path to achieving success.

Taking your unsubscribe to the next level

By Julia, Deliverability Expert

At Campaign Nucleus, we make it a point to never force industry-recommendations on to you while creating and sending your emails. We previously discussed the legal importance of including an unsubscribe link in every email we send. Since then, we have improved our system and now offer an optional one-click unsubscribe feature that you may choose to implement.

I’m sure you are wondering: What is the difference between this feature and the unsubscribe link we already use?

Well… currently, when a recipient clicks the unsubscribe link, they are redirected to a page where they may enter their email and they will be immediately unsubscribed. In the case of a one-click unsubscribe, a user may click the link and will be immediately unsubscribed without being redirected to another page to do so.

While this is not an industry standard or policy, it is highly recommended. This is dominantly because it is a simpler route of unsubscribing which ensures people who intended to be unsubscribed do so properly. In some cases of a double-opted unsubscribe link, some users may accidentally remain subscribed, and this can lead to an increase in user complaints which can affect your domain and IP reputation.

For instructions on how to enable this feature in your tenant, please visit your Nucleus Resource Library!

OR

One of the most popular and valuable features of the Nucleus platform is its landing pages. Our landing page builder is designed for ease of use and exceptional versatility. In online marketing, landing pages are essential for turning visitors into leads, customers, subscribers, donors, and more. However, different landing pages serve different purposes, and to meet various objectives, you can create a range of landing pages. In this blog post, we'll delve into the most common types of landing pages and how to use them effectively.

Lead Capture Landing Page

These pages are designed to collect contact information from visitors who arrive after clicking on a specific link. The main purpose of a lead capture page is to transform potential customers into leads by offering them something of value in exchange for their contact details. By opting into your email list, these leads can be nurtured with valuable content and targeted resources over time until they are ready to make a purchase. As an email marketer, lead capture pages play a pivotal role in your overall strategy, serving as a foundational element of your email marketing efforts.

Tips for creating:

• Clear Call to Action: Use a strong and clear call to action that encourages visitors to follow through with the form.
• Remove Distractions: Keep the page simple, focusing on the form and the offer, making it as easy as possible to sign up.

"Get Started” Landing Page

After a visitor finds your click-through landing page appealing and expresses interest in your product, service, or mission, the next step is to guide them to a "Get Started" landing page. This page is designed to move the visitor closer to conversion by encouraging them to take action.
The 'Get Started' landing page content should feature a clear and compelling call-to-action (CTA) such as 'Sign Up Now,' ' or 'Create Account.' It's important to emphasize that the CTA should be prominently displayed and easily located, ensuring the visitor's next steps and making the process feel guided and not overwhelming.

For example: If your candidate or organization has a landing page on your website or a link to one in an email that says if they sign up or subscribe to something, then they will get a 10% off code for your merchandise store.

“Unsubscribe” Landing Page

The 'Unsubscribe' landing page, often overlooked but crucial, is one of the most frequently used and significant landing pages for anyone sending emails or messages to contacts. This page, though seemingly insignificant, is your key to maintaining compliance with the Federal Trade Commission (FTC) and international spam laws. Neglecting it could lead to severe consequences, potentially jeopardizing your business's reputation and legal standing, so ensure it's prominently displayed. Your unsubscribe link should be easy to spot—think neon signs and bright arrows (okay, maybe not that flashy, but you get the point). Keep it clear so your recipients can opt out of future messages without a hitch. These helpful landing pages are usually found in the footers of marketing emails and in the opening or closing notes of texts.

Event registration landing page

The last landing page we will explore today is an event landing page. Event landing pages can hold a lot of information and functions. Think of it like a digital poster or flyer you’d see for events; it needs to be eye-catching while also displaying brief essential information for the event. Whether it is for a webinar series, speaking at a conference, a charity dinner, or a rally, you'll need to inform people about the event and give them the opportunity to join. This is where an event landing page is put to use!

Tips:

- Ensure your headline grabs a visitor’s attention and clearly states the event's name and purpose.

- Brief description of what attendees can expect and the benefits from joining.

- Essential details such as the event's date, time, and location, as well as any special features or speakers to build anticipation and excitement.

“About Us” Landing Page

Yep, it is exactly what it sounds like! This type of landing page is one of the best ways to connect with your visitors on a personal level and win their trust by sharing your brand's or candidate's story/mission! You can share your origins, motivations, goals, and more, giving potential supporters a real sense of who you are. Sharing your goals and journey helps them understand you or your organization more deeply. Higher trust leads to better engagement and support towards your mission.

Stay tuned for more landing page knowledge!

We’re thrilled to roll out a fresh lineup of features in Campaign Nucleus, from tools that simplify data to options for more customized options. These updates bring a fresh approach to understanding your supporters and maximizing your impact. Let’s dive into these spooky good features!

Agency Module

Revamped for Ultimate Efficiency! Access your agency module with enhanced clarity—view total tenants, profiles, emails, and texts in one go! Quickly access tenant overviews, manage agency users, and streamline your exports to stay ahead.

Voter File UI

Elevate Your Voter Insights with Our New UI Update! If you’re using voter file integrations, you can now view these seamlessly in CRM profiles and during each voter search. A smoother experience for sharper decision-making!

Export Check-ins

Event Planning Made Easier! Events can be intense, but we’ve got you covered. Export your check-ins effortlessly with our new signup export feature, keeping you organized and ready for the big day!

Universe Exports

Power Your Operations with Precision Data Exports! Email universe data with ease, selecting exactly the information you need to include. Every insight matters, and now you have complete control over it!

Event Custom Fields

Endless Customization for Your Events! We’re expanding possibilities for your event signups—now you can create custom fields tailored to your needs. Personalize every detail and elevate your attendees’ experience!

Stay tuned for more features soon!

We are Campaign Nucleus

A game-changing software platform that serves as the ultimate command center for running effective and scalable operations. So, what does that mean? Our platform is your one-stop shop for running your campaign, nonprofit, business, organization, committee, or self-employed business. Big or small, our platform will meet all your needs.

But what does that mean? Ugh, another subscription platform!

It means that our platform is built to be your one-stop shop for running your campaign, nonprofit, business, organization, committee, or even just self-employed business! We’re built for you, which means, big or small, that our platform will meet all your needs.

Nope! Not another subscription, your ONLY subscription. With Nucleus, you eliminate the need for every other small or big platform service you may be using. Contact database, email sending platforms, messaging services, event hosting software, leads and donation tracking, analytic and reporting tools, and so much more all under one roof. Say goodbye to managing multiple platforms, logins, employee codes, and the lot!

We are filling the MASSIVE need for one easy-to-use comprehensive solution platform that meets every operation's needs.

That’s our mission: To give you and your team the ultimate command center! Seems crazy, right? Ya, a lot think so, too, so dont take our word for it. Experience the power of Nucleus for yourself with a demo.

Better than the rest!
Nucleus eliminates the need for other platforms you might be using: contact databases, email sending, messaging services, event hosting, leads and donation tracking, analytics, and reporting tools—all under one roof. No more juggling multiple platforms and logins!

#1 in politics.
Campaign Nucleus has been the choice for presidential campaigns, national parties, and numerous political organizations over the last three presidential cycles, cementing its status as the cornerstone platform for strategic campaign operations. From streamlining voter outreach to optimizing campaign strategies, Campaign Nucleus has enabled our clients to achieve remarkable results.

By Julia, Deliverability Expert

In today’s blog, I would like to speak to the importance and value of collecting data from subscribers to improve overall recipient engagement.

The Campaign Nucleus platform offers many features that help you to collect and assign unique data to individual recipients & provides a variety of useful ways to utilize this information.

By locating specific details on recipients, you are able to:

1. Personalize emails to recipients
2. Effectively reach recipient interests

With regards to personalization, this data allows us to address the user in a more customized way to better grasp user attention.

In reference to utilizing specific interests, this data allows us to direct our emails to the most engaged audience possible.

***

The easiest way to collect data from recipients is to combine the usage of Landing Pages & Amplify.

Landing Pages can be created to supply recipients with forms; the data pulled from these forms is then appended to each email profile. We utilize Amplify to send this landing page around in the most efficient manner to whichever recipient list we find appropriate.

Landing Pages offer many options that pull basic recipient information; this would be consistent with data along the lines of recipient name, age, gender, geographic location, and similar details.

In addition, by using our tagging feature in combination with our landing pages & emails, we are able to track specific user engagement and tag the content and interests that they are engaging most positively with.

For more information, please visit your Nucleus Resource Library!

OR

Disclaimer: We encourage “rolling” in the case of fire… Just not emails

By Julia, Deliverability Expert

Similar to the response time one may have to being engulfed in flames, I will make this insightful tidbit brief and to the point.

When it comes to block mitigation and server communication, we cannot control how the server responds… or even IF they respond. What we CAN control is how WE respond to the block.

To help make this as simple as possible, our email team has developed a memory tool from the simple and commonly-known (well, I hope it’s commonly known…) phrase “Stop, Drop and Roll.”

STOP

Stop sending completely

Pros – The issue will not progress/worsen; may help to refresh or recover IP/domain reputation

Cons – Domain/IP warming progress may be reversed (in some cases to the point of restarting)

DROP

Drop sending volume

Pros – Can halt a block or prevent further damage; may help to defend our sending practices in server communications

Cons – Can just prologue the inevitable (block) or prevent throttling limits from ever increasing

ROLL

Roll with it (proceed as you would if no issue occurred)

Pros – In rare cases, this issue resolves itself with no loss of volume or engagement for future sends

Cons – In many cases, this worsens the block, making it harder to resolve in this case and future cases for an indefinite amount of time

In contrast to one who may be caught on fire, our team actually discourages “rolling” in response to emailblocks and deliverability errors in most cases. As in the game of poker or the investment of stock, your risks should always be calculated.

Having reviewed that information, keep in mind that every case is different, and nothing is ever definite in the world of email marketing.

If you think you may have encountered a deliverability issue to any capacity and are considering how your team should respond, do not hesitate to reach out to your point of contact for further assistance.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

Goonies Never Say Die when it comes to Spam Traps

By Julia, Deliverability Expert

You’ve heard us mention “spam trap emails” – but do you know what that is?

Spam trap emails can catch even the least spammy of emails. This is because these email addresses are utilized specifically to locate senders who are not closely monitoring their recipient lists.

The thought process behind is that, should one of these “fake” emails enter your recipient list, it would be less likely that you are maintaining your recipient list so well that every email on it is a valid & confirmed subscriber.

Sending emails too many of these “recipients” could lead to many blocks that can be detrimental to your domain reputation and overall deliverability.

So how do you know which emails are spam traps? You don’t. They can be previously active but now expired emails, random emails made by servers for this purpose, and really anything in between. The servers use this method to help protect their users from receiving spam content but it surely adds an extra obstacle to those sending mass emails.

At the very least, you are now aware of what we mean when we say “spam traps” & at the very most, you’ll do your best to keep your email list as healthy as humanly possible.

AND LUCKY FOR YOU… we have a few in-platform tools to help you do just that.

Here are a few pointers to keep in mind regarding your recipient list:

ALWAYS turn on validations when importing new lists, especially large lists that may contain emails you are not personally familiar with…

Be sure to review recipient engagement and behavior – this is made easy with our Automation feature. Creating an engagement series for recipients who have not recently engaged with emails allows us to unsubscribe expired or uninterested recipients and their emails.

Respect the wishes of those who would like to be unsubscribed from your list. This means including visible unsubscribe links in all of our emails & reviewing responses for those who may have intended to unsubscribe. This is not only a legal requirement but will benefit you in the long-run. Angry recipients generally yield more spam complaints…

For more information about spam traps and how you can be proactive about keeping your recipient lists healthy, be sure to contact our team for training or insight.

For more information, please visit your Nucleus Resource Library!

OR

Fail or Pass

By Julia, Deliverability Expert

A saga of bounces and deferrals

As many of you are aware, we track the amount of fails each email encounters while it is attempting to send to your list of recipients. And, as some of you can attest, this can lead to some rather overwhelming statistics.

Before we get ourselves too worked up over a few failed email sends, let’s get a better idea of what we’re dealing with.

Our system, like many others of a similar nature, recognizes 2 types of failures:

Let’s think of soft fails as ‘deferrals’ – an email can defer multiple times & still ultimately go through. These can signify an impending block or simply be how that server delivers emails with a high volume of recipients.

Some servers, such as Verizon & Comcast, slowly deliver their messages so it can actually be common for them to have thousands of soft fails without having any hard fails. In some cases, a few messages may “time out.” This is still not necessarily a hard block.

Think of it as a waiting room with hundreds of people – they are either going to wait their turn (send) or they are going to get impatient and leave (time out).

Let’s think of hard fails as ‘bounces’ – an email can only bounce once. It either signifies a bad/invalid email, a server block, or the final soft fail.

It is important to look into these errors especially. Invalid emails should ALWAYS be removed from a recipient list; Server blocks always need appropriate attention and, when necessary, mitigation; and too many soft fails that permanently bounce means that we may be sending at too high of a volume.

Oftentimes, soft fails can be used proactively while hard fails generally require us to work reactively & learning how to best respond to both is key to successful email marketing. It is crucial to have an understanding of these types of errors because the quicker we respond to factors affecting our deliverability, the less damage they are able to cause.

A tale of how hard work (eventually) pays off

By Julia, Deliverability Expert

When we are in a court of law, we are hopefully paying regards to the phrase “innocent until proven guilty.”

Well… when it comes to servers responding to your sending domains and IPs, it is quite the opposite. You must prove your domain to be worthy of delivering to your recipients without an existing precedent… sometimes before you can effectively deliver at all.

Now that the campaigning cycle is coming to another end, this is a great opportunity to work toward preparing your domains and IPs for the most success when the cycle begins picking up again. I think the most important take-away here is: PREPARE your sending domain BEFORE YOU NEED to send with it.

I want to take a few minutes to review how pre-emptively preparing your sending domains can be beneficial to you in months to come.

It takes TIME to scale your domain up to your full sending volume. By getting an early start you are able to avoid rushing the warming process, which could cause you to have blocks and trouble with deliverability.

Even after you’ve scaled to full sending volume, it takes TIME for a server to trust you. Servers are constantly watching how their recipients are engaging with your emails & designated a reputation to your domain/IP based off that response. The only way to continuously improve your reputation, especially on Google and similar servers, is for your audience to be consistently positively engaging with your emails. This means the same users repeatedly engaging with your emails, so sending to only new recipients constantly is actually very poor practice.

And it takes TIME for your audience to recognize and engage with your content. This is a great opportunity to focus less on ads and asks, and more on branding and informational content. It can be extremely valuable to produce very non-controversial content that includes little to no ‘call to actions.’ This type of content generally performs much better in the eyes of the server so it can help you to build your reputation up a bit so you have a buffer when you do want to send more hard-hitting content.

Many of the questions I regularly receive are concerning how quickly we can fully scale a domain & the truth is… there are so many things at play when you are preparing a new domain/IP for sending that the best thing you can do is get a head start. There are very few issues I’ve seen not be able to solved with a little time and persistence.

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

OR

Donors are the lifeblood of any campaign or organization, providing the essential resources needed to drive your operation toward success. However, the true mastery of fundraising goes beyond just securing donations – it lies in transforming donors into passionate advocates for your cause.

Here's how you can make this transformation to fundraising mastery with Campaign Nucleus!

Build Authentic Relationships:

• The journey from donor to advocate starts with authentic, meaningful relationships. Communication is key. Our platform allows you to create custom email campaigns for all your communication needs. Create custom email campaigns for fundraising events, reminders, and more to get donors informed and engaged in your cause.

Offer Volunteer Opportunities:

• Encourage donors to get involved beyond their financial support. This allows them to see your work up close, interact with your team, and make a tangible difference in your mission. This hands-on experience can turn donors into committed advocates. With our volunteer portal, your organization can easily view and manage all volunteer information, see who is working on each event, view recent activity, and more.

Exclusive Events:

• Host exclusive events for your donors. These events not only show your appreciation but also offer a chance for donors to connect with like-minded individuals, fostering a sense of community. Use our landing page tools to build fast and engaging event sign-up portals, event surveys, and donation sites. In our events module, users can view each event’s staff, VIPs, sign-ups, ticket prices, and media credentials, among other things. Events are an incredible way to engage with your donors!

Listen and Adapt:

• We understand that donors can offer valuable insights and ideas for improvement. Our platform allows your donors and supporters to reply to your messages. Use the shared inbox tool to have your staff view and properly respond to any incoming replies. Create surveys and questionnaires via Campaign Nucleus to gain valuable insight into your operations.

Express Gratitude:

• Express your gratitude often and sincerely. Use our text or email tools to personalize meaningful messages to build a sense of community between your organization and supporters. These tools also allow you to monitor replies, number sent, deliverability, and click rate. Whether it’s for high-raising donors or consistent supporters, grateful donors are more likely to become loyal advocates.

In the world of fundraising, the journey from donor to advocate is a profound one. It's not just about securing funds; it's about creating a passionate community that shares your vision and actively supports your cause. Campaign Nucleus is committed to helping your campaign or organization focus on this transformation by building your fundraising mastery and giving you a strong foundation for long-term success.

Experience Fundraising Mastery with Campaign Nucleus!

Running a successful political campaign or managing a dynamic organization requires strategic prowess and effective tools. Campaign Nucleus emerges as the ultimate ally in your quest for victory and excellence.

Why? Let's dive into why Nucleus is a game-changer in political campaigns and organizations!

Streamlined Operations Under One Roof

⇨ In the intricate world of campaigns, juggling multiple tools can be chaotic. Campaign Nucleus simplifies your life by providing an all-in-one solution. From email marketing to event management, data analysis, and more, it's a single platform to manage various aspects of your campaign. No more switching between disconnected tools - everything you need is under one roof.

Efficiency Unleashed

⇨ In a fast-paced political environment, efficiency is the name of the game. Campaign Nucleus streamlines complex processes, automates repetitive tasks, and centralizes critical campaign functions. This not only saves precious time but also empowers your team to focus on high-priority strategies.

Data-Driven Decision Making

⇨ Information is power in campaigns. Nucleus offers robust analytics and reporting tools, providing profound insights into your campaign's performance. Armed with data-driven knowledge, you can make informed decisions, fine-tune strategies, and allocate resources more effectively.

Targeted Audience Engagement

⇨ Winning campaigns hinge on effectively engaging your audience. Nucleus empowers you to interact with your supporters through multiple channels - email, social media, and events. With its audience management features, you can pinpoint the right message for the right people, fostering stronger connections.

Scalability to Fit Your Needs

⇨ Campaigns come in all shapes and sizes. Whether you're running a local campaign or a nationwide effort, Nucleus scales to meet your needs. Its flexibility adapts to the size and scope of your campaign, making growth and expansion hassle-free.

Proven Track Record

⇨ Nucleus isn't just another tool; it's a seasoned player with a track record of success. It's been the driving force behind numerous campaigns and organizations, helping them clinch victory and achieve their objectives. Its history of triumph speaks volumes about its reliability and effectiveness.

Community and Support

⇨ Campaign Nucleus is more than just a platform; it's a community of like-minded professionals. By teaming up with Nucleus, you gain access to a network of campaign enthusiasts passionate about success. The support and insights from this community are invaluable resources.

Adapting to Change

⇨ Political landscapes evolve rapidly. Nucleus keeps up with emerging technologies, trends, and strategies. Its commitment to innovation ensures that you stay ahead of the curve, simplifying your journey through the complexities of modern campaigns.

Tangible Impact

⇨ With billions of emails processed, thousands of press releases distributed, and millions of signups and donations facilitated, Nucleus's impact on your campaign's reach, messaging, and fundraising success is unmistakable.

Tailor-Made Solutions

⇨ Campaign Nucleus offers customized solutions designed for your unique campaign or organizational needs. Whether you're focused on conservative news, advocacy, or any other mission, Nucleus can be fine-tuned to support your specific goals.

Campaign Nucleus emerges as your strategic partner, providing you with the tools, support, and expertise needed to excel in the competitive world of political campaigns and organizations. Its comprehensive strategy simplifies your processes, boosts audience participation, and guarantees achieving your campaign goals. By choosing Nucleus, you're joining forces with a trusted and proven ally committed to your success.

If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

Making the small talk count

I have mentioned the importance of not solely producing content with a “Call to Action” for your subscribers. These types of requests can range from contributing a donation, making a purchase, signing up or subscribing to pages, joining groups, attending seminars, and so many other things. Sometimes… your recipients just need some validation that they are valued before they contribute anything to your cause.

This type of content is especially important during the warming phases of an email marketing campaign, as it helps retain satisfied recipients and foster stronger relationships. By providing valuable, informational content without a direct call to action, you focus on nurturing the relationship and building trust with your audience, rather than pushing for an immediate conversion. This approach allows recipients to engage with your brand on their own terms, creating a more organic connection and improving brand loyalty, which ultimately helps strengthen your sender reputation and boosts long-term deliverability.

With that in mind, it can be difficult to think of ways to produce this type of content. I am here to help!

Before we begin, it's important to remember that readers typically have a short attention span. This means we should avoid overloading our emails with too much information. Instead, we can break up the content into smaller, easy-to-digest pieces across multiple emails. This not only helps ensure recipients fully absorb the valuable information but also allows you to create a series of emails, which will be useful as you scale up your sending audience during the warming process.

Now… onto the topic of content.

Below, you can find some great prompts to use when creating these value-driven emails:

• Mission Statement
  • What is the primary mission of your organization?
• Financial goals (without asking for contributions)
  • What types of programs/uses are funds allocated to?
• Leading Values
  • If there are multiple values, these can be spread among various emails
• Testimonials/Stories
  • Any related personal stories (i.e. volunteer experiences, funding success, company origins, etc.)
• Company Updates
  • Any recent success or changes within the company
• Newsletters/Educational Resources
  • Informational content that may directly impact your users
• Leadership Introductions
  • Allowing your recipients to be familiarized with your team leaders
• Community Impact
  • Expressing any recent community initiatives and exceptional accomplishments
• Ethical practices
  • Ensuring all subscribers are aware of certain key values and practices
• General Gratitude
  • Simply thank those who have chosen to support your cause thus far

I hope this has given you a bit more insight into how you can leverage different types of emails to drive success, even when you're not focusing on a direct call to action. By strategically using informational and value-driven content, you're able to engage your audience in a way that builds trust, fosters relationships, and keeps them invested in your brand. Remember, sometimes the most powerful emails are the ones that simply inform and educate, allowing you to nurture your audience without the pressure of pushing for immediate action.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

Through the years, we’ve made plenty of improvements and updates to our batching system & with that, I think it’s time for a little review session…

First, we’ll review how to set-up a batch. Then, we are going to review our Nucleus-recommended scaling technique. And lastly, we’ll put your skills to work and run through some examples. Let’s begin!

Set-Up

At the top, we have our selections concerning ‘batch size.’ While I do occasionally see a reason to utilize the ‘percentage’ or ‘remainder’ function (hence its existence), I find that the ‘fixed’ batch size is easiest to manage when warming a new domain, so I recommend taking that route. Below your selection, you can identify the exact volume of recipients you’d like to send to.

Your ’schedule’ is used to determine how each individual batch will be initiated. I generally base this decision off personal comfort and need.

Manual entails the individual sending of each campaign by a user following the campaign launch.

Start means the batches will begin with the start of the campaign – this is likely the easiest option for users.

Delayed would allow you to set times for the batches to be released following the launch of the campaign.

In our ‘reoccurring’ section, you can implement a reoccurrence of batches. I generally do not recommend using the ‘repeat’ selection while warming a new domain/IP as this can affect our reputation, but when it is utilized, I recommend not exceeding more than one send in a 24-hour period.

In order for the batch to send, you will have to set your ‘Status’ to ‘ready’ as it is automatically placed in ‘draft.’

Finally, you can select the email servers that you’d like to include or exclude from your batch. I find that it is easiest to have an individual batch for every server; this allows you to monitor deliverability in the most efficient manner possible.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

Disclaimer: We encourage “rolling” in the case of fire… Just not emails

By Julia, Deliverability Expert

Similar to the response time one may have to being engulfed in flames, I will make this insightful tidbit brief and to the point.

When it comes to block mitigation and server communication, we cannot control how the server responds… or even IF they respond. What we CAN control is how WE respond to the block.

To help make this as simple as possible, our email team has developed a memory tool from the simple and commonly-known (well, I hope it’s commonly known…) phrase “Stop, Drop and Roll.”

STOP

Stop sending completely

Pros – The issue will not progress/worsen; may help to refresh or recover IP/domain reputation

Cons – Domain/IP warming progress may be reversed (in some cases to the point of restarting)

DROP

Drop sending volume

Pros – Can halt a block or prevent further damage; may help to defend our sending practices in server communications

Cons – Can just prologue the inevitable (block) or prevent throttling limits from ever increasing

ROLL

Roll with it (proceed as you would if no issue occurred)

Pros – In rare cases, this issue resolves itself with no loss of volume or engagement for future sends

Cons – In many cases, this worsens the block, making it harder to resolve in this case and future cases for an indefinite amount of time

In contrast to one who may be caught on fire, our team actually discourages “rolling” in response to emailblocks and deliverability errors in most cases. As in the game of poker or the investment of stock, your risks should always be calculated.

Having reviewed that information, keep in mind that every case is different, and nothing is ever definite in the world of email marketing.

If you think you may have encountered a deliverability issue to any capacity and are considering how your team should respond, do not hesitate to reach out to your point of contact for further assistance.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

As Election Day approaches, every moment counts, and staying connected with your supporters is more critical than ever. Are you using Nucleus Text or P2P Messaging to ensure that instant, personalized communication drives your campaign forward?

Imagine this: It's the night before the election, and you're able to instantly rally your base with a targeted message reminding them to vote. With Nucleus, that's not just possible—it's easy. Our Nucleus Text feature lets you send out quick, personalized updates, ensuring your supporters know where to go, what to bring, and why their vote matters.

For a more personal touch, our P2P Messaging tool allows you to engage in one-on-one conversations at scale. Think about the impact of a direct message from a volunteer, asking a voter if they need help getting to the polls or answering any last-minute questions. This kind of outreach can be the difference between a vote cast or a vote missed!

Beyond Election Day…

But it doesn't stop there. Nucleus messaging integrates seamlessly with your broader campaign efforts. If you're hosting a last-minute rally, use our messaging tools to send out an invite, then track who opens the message and who clicks to RSVP. Need to share crucial updates from the campaign trail? A quick text or P2P message ensures your supporters are always in the loop, no matter where they are.

And as your messages go out, you'll have real-time analytics at your fingertips. See how many people received your message, who engaged, and who might need a follow-up—all in one place, without missing a beat.

As you gear up for the final push, make sure you're equipped with the tools that can make the difference. Log in to your Nucleus account today and start using our messaging features, or reach out to our team for more personalized guidance.

Why Messaging?

Well, besides the fact that everyone has a phone attached to them these days, texts also benefit that other messaging like emails can't give you. Some advantages include:

Higher Open Rates: Text messages generally have much higher open rates compared to emails. Many people read texts almost immediately after receiving them.

Immediate Delivery: SMS messages are delivered instantly, making them ideal for time-sensitive information or urgent updates.

Personalization: Texts can feel more personal and direct, which can enhance engagement and make your messages feel more immediate and relevant.

Conciseness: Text messages force you to be brief and to the point, which can be effective for quick, clear communication.

Better Reach: Text messages can reach people who may not check their email frequently or who have limited internet access but always carry their phones.

Higher Engagement: Due to the personal nature of text messaging, recipients are more likely to respond or take action quickly.

No Spam Filters: Text messages don't get caught in spam filters like emails can, ensuring your message gets through.

Convenience: For quick updates or reminders, texts can be more convenient and accessible than email, especially on the go.

However, it's important to note that text campaigns also have limitations, such as character limits and potential costs per message. Balancing text and email campaigns can often be the best approach, leveraging each of their strengths.

Try these text campaign ideas!

• Voter Reminders

Send out last-minute reminders to your supporters about important voting deadlines, like early voting dates or Election Day itself. Include personalized information, such as polling locations or voting hours, based on their registered address.

• Event Invitations

Quickly notify your supporters about campaign events, rallies, or virtual town halls. Include a link to RSVP directly within the text, and follow up with a reminder on the day of the event.

• Get-Out-The-Vote (GOTV) Campaigns

Launch a text campaign to encourage voter turnout. Send personalized messages asking if they need a ride to the polls, reminding them to bring the necessary ID, or simply urging them to get out and vote.

• Fundraising Appeals

Use text messaging to send urgent fundraising appeals. A quick, compelling message with a direct link to donate can significantly boost contributions, especially during crucial campaign moments.

• Poll Watcher Coordination

Coordinate your poll watchers or volunteers with real-time updates and instructions. This is especially useful on Election Day, where rapid communication is essential.

• Issue Awareness

Educate your supporters on key issues and your stance on them. Short, informative texts can help clarify your position and mobilize your base on important topics.

• Thank You Messages

After an event, donation, or volunteer effort, send a quick thank-you text to show appreciation. Personalized gratitude can strengthen supporter loyalty and encourage future engagement.

• Surveys and Feedback

Engage your audience by sending out quick surveys or asking for feedback via text. Use this data to fine-tune your campaign strategy or understand voter concerns better.

• Crisis Communication

If there's an unexpected change in the campaign (like a venue change or emergency), a text message is the fastest way to reach your audience and keep them informed.

• Election Results Updates

Keep your supporters in the loop on Election Night with live updates as results come in. Share the excitement and keep them engaged as the outcome unfolds.

So what are you waiting for?

Now is the perfect time to send those texts and get your supporters more engaged than ever!

Nucleus user→ To get started today, contact your client services representative.

Or

By Julia, Deliverability Expert

Life: through the perspective of an email.

If you have sent a mass email through a marketing platform, you’ve probably wondered why the standards for “good” recipient engagement are so low.

That’s because there is a lot more involved in the life cycle of an email than just receiving and opening emails.

To get a better idea of the entire journey of an email, let’s review the phases of life your email goes through after you hit send…

First, we have the matter of deliverability. Domains and IPs that are blocked by a server will not deliver to that server, no matter the circumstances (referred to as hard blocks). It’s important to note that there can also be many temporary issues with deliverability (known as soft fails), that can randomly affect any email.

From there, we will encounter difficulties with inbox placement. Not every email will land in a recipient’s inbox; some will find their way into spam & promotional mailboxes, which are rarely checked by recipients.

Lastly, & seemingly most important, is the overall recipient engagement. This is, by far, the most broad phase of life as it is affected by so many factors. Should your email make it to the recipient’s inbox, there are countless elements that will determine whether or not & how the user engages with your email. For instance, your user may love your subject line & hate your content; they may hate your subject line so they never open to see your content, they may never check their inbox & didn’t even see your email, & numerous other scenarios that lead to more or less engagement in an email.

The majority of emails sent will actually never be seen by anyone & that’s just how the game of email marketing goes. BUT, for this reason, you should be proud to see a 15% open rate with a 2.5% click rate – those numbers are actually a lot better than you think!

For more resources, Nucleus users can visit the resource library! 

or

Transforming Event Management with Powerful New Features

Events just got a whole lot easier! We’re excited to unveil a major update to our Events Management Module, designed specifically for campaigns, SMBs, and agencies looking to streamline their event workflows. With a brand-new Paid Event Module and a suite of enhancements, you can now boost attendee engagement, simplify event setup, and optimize financial tracking. Whether you’re organizing fundraisers, networking events, or industry conferences, our latest improvements are here to take your event management to the next level!

What’s New?

Seamless Management for Free and Paid Events

No more workarounds! Now, you can easily categorize events as free or paid, providing you with clearer financial tracking and better revenue insights. Gain full control over ticket pricing, sales data, and attendee segmentation—all from a single dashboard.

Simplified Event Creation Flow

Say goodbye to tedious setup processes. Our newly streamlined event creation workflow ensures that setting up an event is faster, more intuitive, and hassle-free. Focus less on logistics and more on creating unforgettable experiences.

Enhanced Media Library

A clutter-free asset management system is here! Our improved media library enables you to store, organize, and reuse event visuals effortlessly, ensuring a polished and consistent brand presence across all your events.

Custom Fields with Conditional Logic

Tailor your event registration forms like never before! With dynamic custom fields that adjust based on attendee responses, you can capture more relevant data and personalize interactions, making follow-ups more effective.

All-in-One Event Settings Hub

We’ve consolidated all event settings into a single, easy-to-navigate hub. No more clicking through multiple pages—everything you need to configure your event is now in one place, saving you time and reducing complexity.

SMS Auto-Responder for Real-Time Engagement

Keep your attendees informed at every stage with automated SMS notifications. Whether it’s confirmations, reminders, or last-minute updates, ensure your audience never misses a beat.

Comprehensive Audit Logs for Transparency

Track all event-related activities with detailed audit logs that provide a complete history of changes, updates, and attendee interactions. Improve accountability and maintain compliance with ease.

More Custom Questions for Attendee Insights

Gain deeper audience insights by adding more custom questions to your event registration forms. This allows you to collect valuable data that can shape your engagement strategy and enhance the overall attendee experience.

Segmented Audiences for Targeted Communication

Deliver the right message to the right attendees with our new audience segmentation feature. Send personalized reminders, exclusive updates, and tailored post-event follow-ups with precision.

Event Code Injection for Ultimate Customization

Want more control over your event pages? With event code injection, you can embed tracking pixels, scripts, and third-party integrations to enhance analytics, retargeting, and overall functionality.

(Coming Soon) Mobile App Check-In for a Smooth Entry Experience

We’re taking event check-ins to the next level! Soon, our mobile app check-in feature will allow for seamless on-site attendee registration, reducing wait times and improving efficiency. Stay tuned for this game-changing addition!

Get Started Today!

We’re confident that these enhancements will revolutionize how you manage your events. 

At Nucleus, we pride ourselves on being the ultimate command center for all your campaign and organizational operations. Whether you need help with targeting your audience through marketing emails, hosting events, managing volunteers, tracking donors and stakeholders, or more—we've got you covered. We know Nucleus offers a lot of powerful features, so to get you started on your Nucleus journey, we've crafted this simple guide to help you promote and create an event. Feel free to customize this template to fit your needs!

Creating Your Event

Start by creating your event in Nucleus. Choose the event date, time, location, and any custom fields you may need. We recommend enabling the 'Calendar Option' under 'Advanced Settings' so your attendees can easily save the date.

You can also enable 'Signup Mail' in 'Advanced Settings,' which will automatically send a confirmation email to your attendees with the event details and your personalized message.

Once the event is set up, head to the 'Event Overview' page. Here, you'll find your event's link and QR code to share (more on that later), and you can track signups, manage staff, and more. With 'Event Communications,' you can easily send emails or texts to your attendees about important updates like parking, timing, or other logistical information, all without leaving the Events module.

Day of the Event

When the big day arrives, you can use the 'Event Signup' tabs to check in guests, manage staff assignments, and track special categories such as VIPs or media attendees.

**Pro Tip:** Create a 'CRM Tag' in Tag Manager to track your attendees in event signups. You can use this tag later in email or text campaigns for follow-ups and future engagements.

Spreading the Word with Emails

Now that your event page is live, it's time to promote it. Start by creating an email campaign to notify potential attendees and encourage them to sign up. In your email, link images and buttons, or copy the links directly to your event page using the live link from your 'Event Overview.'

**Pro Tip:** Use the CRM tag you created for your event signups to segment your email list. This way, you can send targeted emails leading up to the event, increasing excitement and providing more details. You can even encourage attendees to share the event with others.

Promoting with Texts and P2P

Depending on your integrations, you can also use Text or P2P messaging to promote your event. Include the live QR code from your event or share the event link directly in the message so recipients can easily sign up. In these messages, you can provide more event details, announce special guests, or update your audience on ticket availability to boost engagement.

Automating the Process

Need to manage multiple tasks for your event? Use 'Automate' to create workflows that streamline your event planning. Set up automation triggers based on event signups to send emails, tag attendees, and handle other tasks automatically. This ensures you don't miss a step and saves you valuable time. You can even set up post-event automation to thank attendees, send surveys for feedback, or promote upcoming events.

Elevate Your Event with Nucleus

This is just a glimpse of the powerful tools Campaign Nucleus offers to help you create seamless and memorable events for both your team and your guests. We hope this guide sparks some inspiration and gives you a clear starting point on how to use key Nucleus features to plan and promote your events.

Events are often the pinnacle moments for campaigns and organizations, serving as powerful platforms for engagement, networking, and fundraising. Whether it's a campaign launch, a fundraising gala, a conference, or a community outreach initiative, events hold the potential to leave a lasting impression and drive significant outcomes. In this blog, we will briefly explore the incredible event features Nucleus has to offer you and your team!

The Impact of Events

Events have the remarkable ability to bring people together, fostering meaningful connections and creating opportunities for collaboration. They serve as catalysts for relationship building, enabling organizations to engage with their target audience, stakeholders, and partners in a dynamic and immersive setting. Furthermore, events offer a platform for showcasing ideas and fundraising, allowing organizations to generate excitement, gather feedback, and drive donations. For campaigns, events can be pivotal in raising awareness, mobilizing support, and rallying communities around a cause. The impact of a well-executed event can reverberate far beyond its duration, leaving a lasting impression on attendees and amplifying the reach and influence of the hosting organization.

Key Elements of Event Success

The success of an event hinges on a myriad of factors, from meticulous planning and seamless execution to compelling content and memorable experiences. A clear understanding of the target audience and their needs is essential for designing an event that resonates and delivers value. Additionally, leveraging technology and data analytics can enhance the effectiveness of events by enabling personalized experiences, measuring impact, and informing future strategies. Equally important is the ability to adapt and innovate in response to any arising issues and audience preferences. 

What Nucleus Has to Offer

Nucleus has been intentionally designed to be able to scale to whatever your campaign or organization needs:

• Create events for physical or virtual events
• add event location details with ease
• and customize our template with your own images and banners
• Customization is easy and simple which will make your events flawless and painless

Nucleus also has features to cater to and verify media personnel and VIPS:

• Add password-protected forms for your VIPs
• Create special groups of VIPs to filter between tiers
• Tag VIPs and VIP groups for various event activities
• Easily track and approve media credentials
• Instantly verify tickets and signups
• At-a-glance view attendee data including political party affiliation, frequency, age, and voter history
• Own all of your data - everything flows into your ecosystem

Nucleus events are simple but absolutely secured:

• Instant signup verification through two-step authentication
• Innovative VIP portal makes it easier than ever to manage VIP events and communicate with attendees
• Approve or deny media credentialing requests with the click of a button
• Simple and easy to use, Nucleus events manager does the hard work for you

Nucleus is ready for your events from start to finish... and beyond!

• Pull queries and create universes to reach intended audiences
• Create email and text campaigns to create connections
• Use our automation tool to streamline events and tasks leading up
• Build landing pages for donations or other extra events pages
• Manage VIPs with our Stakeholder portal
• and so much more!

Events play huge roles in the success of campaigns and organizations, delving into their impact, strategic significance, and the key elements that contribute to their effectiveness. Campaign Nucleus is ready for whatever your campaign has to offer, so let's get started!

In the dynamic world of politics, every event holds the potential to shape opinions, drive change, and bring communities together. To make these events truly exceptional, you need a solution that goes beyond the ordinary. Introducing Campaign Nucleus Advance, a game-changer designed to empower your political event planning and execution. With tailored features and state-of-the-art tools, this platform ensures that your events reach new heights of success.

We offer:

Crafting Seamless Experiences: Simplifying Ticket and Registration

Organizing a political event can be complex, but the ticketing and registration process doesn't have to be. With Campaign Nucleus Advance, you can embrace simplicity. The user-friendly platform enables organizers to create personalized registration forms, manage ticket sales, and offer secure payment methods. From the attendees' perspective, the experience is seamless from beginning to end, ensuring they focus on the content and connections rather than the logistics.

Preserving Event Integrity: Event Fraud Protection Technology

The integrity of your political events is non-negotiable. To safeguard your event from spammers and fraudulent activities, Campaign Nucleus Advance utilizes cutting-edge Event Fraud Protection technology. This ensures that your event maintains its reputation, protects attendee data, and offers a secure and authentic experience for all participants.

Amplifying Event Excitement: Effective Event Promotion

Driving attendance and excitement for political events demands strategic promotion. Campaign Nucleus Advance equips you with a range of powerful marketing tools. From targeted email campaigns to seamless social media integration, your event gains widespread exposure. Event listings and targeted advertising maximize your event's reach, enabling you to connect with your audience and ensure optimal attendance.

Unveiling Attendee Insights: Tracking and Facilitating Interaction

Understanding attendee interactions is key to delivering tailored experiences and building lasting connections. Campaign Nucleus Advance provides a suite of powerful tracking tools. From monitoring check-ins to facilitating networking, real-time insights enable you to enhance interactions, measure engagement, and refine attendee satisfaction. This data-driven approach ensures that every attendee's experience is meaningful and valuable.

Amplifying Media Impact: Seamless Credentialing for Media Personnel

In the age of media coverage, enhancing your event's impact requires streamlined media credentialing. Campaign Nucleus Advance simplifies this process by enabling you to manage registrations, verify credentials, and grant authorized access seamlessly. By fostering strong relationships with journalists and ensuring smooth media coverage, you enhance event visibility and amplify its reach.

Honoring VIP Connections: Prioritizing and Communicating Effectively

Cultivating relationships with VIPs and influential contacts is crucial for the success of any political event. Campaign Nucleus Advance takes this to the next level by prioritizing and facilitating effective communication with key individuals. From personalized invitations to tailored experiences and dedicated communication channels, you ensure that VIPs feel valued, engaged, and aligned with your event's objectives.

Guiding Strategies with Data: Valuable Insights through Analytics and Reporting

Data-driven decision-making is the cornerstone of successful event strategies. With Campaign Nucleus Advance, you gain access to comprehensive analytics and reporting. From attendee insights to event performance and campaign impact, you can track attendance, session interest, engagement, and revenue. These insights empower you to refine strategies, drive continuous improvement, and deliver events that leave a lasting impact.

Don't take our word for it, let us demonstrate it!

• In advance, our events feature allows you to view each event's sign-ups, tickets, credentials, and more.

• However, our features go beyond overviews. Don't just see your sign-ups; our feature filters out your sign-ups to get you the verified number, giving insight into your event's size.

• Legitimize your events even further by investigating the radius of sign-ups, top states, devices used to purchase tickets, and ticket activity. This is only one feature that allows your team to better target attendees, market events, and set up events!

Campaign Nucleus Advance is your all-in-one solution for elevating political events to new heights. From seamless registration processes and event integrity preservation to effective promotion, attendee interaction tracking, media impact amplification, VIP relationship cultivation, and data-guided strategies – it's a platform designed to transform your events from ordinary to extraordinary. With Campaign Nucleus Advance, you're not just hosting events; you're creating impactful experiences that shape the political landscape and foster meaningful connections.

Are you ready to revolutionize your campaign tactics? Explore the capabilities of Campaign Nucleus and request a live demonstration to witness how it can spark your journey toward achieving triumph.

Membership: Empowering Organizations to Streamline and Scale

Managing a member-based program shouldn’t feel like a juggling act. With the all-new Memberships module in Campaign Nucleus, we’re redefining what it means to support, grow, and retain your membership community—whether you're a nonprofit, advocacy group, association, or campaign.

This isn’t just another tool—it’s your new secret weapon for building stronger connections, driving recurring support, and giving your members the experience they deserve.

All-in-One Membership Management

At its core, the Memberships module simplifies operations, eliminates manual work, and enhances member satisfaction. Say goodbye to patchwork systems and hello to one unified platform that automates the heavy lifting and puts you in control.

• Multiple Membership Types: Offer monthly, annual, lifetime, or custom plans tailored to your audience.
• Customizable Benefits: Create tiered access, perks, and engagement strategies that reward supporters for their loyalty.

Perfect for growing your grassroots base or rewarding long-time donors!

Payment & Processing Made Easy

 The Memberships Feature integrates directly with your chosen payment processor, making collecting dues, donations, and renewals easier than ever.

• One-Time or Recurring Payments
• Automated Renewals & Friendly Reminders

Your supporters stay engaged—and you stay focused on your mission.

Exclusive Access & Member-Only Perks

Build community and drive engagement by making your members feel like VIPs.

• Restrict Pages or Content to Members Only
• Offer Exclusive Events, Resources, and Behind-the-Scenes Access

Whether it's a digital toolkit or a town hall invite, give members the premium experiences that deepen their connection to your cause

Smart Communication & Personalization

Not every message should go to everyone—and now it doesn’t have to.

• Email Segmentation by Membership Status or Tier
• Targeted Campaigns to Active or Prospective Members

From welcome emails to win-back messages, make every communication count

Member Self-Management Portal

Empower your members while reducing your team's workload.

• Self-Service Portal: Let members update their own info, manage payment methods, and renew memberships anytime.
• Frictionless Experience: Less back-and-forth, more meaningful engagement.

Because happy members = loyal members.

Insights That Drive Growth

No more guesswork—track what’s working and what needs a boost.

• Real-Time Reporting on Active, Expired, and New Members
• Payment History & Membership Lifecycle Views
• Growth & Retention Metrics to Inform Strategy

Understand your audience and fuel your mission with data that delivers.

Built for Scale, Designed for Simplicity

Whether you’re just launching your first membership drive or managing a nationwide program, the Memberships module scales with you. Spend less time managing logistics—and more time cultivating relationships that drive impact.

Ready to grow your community, boost retention, and simplify everything?

As we wrap up the first quarter of 2025, we’re thrilled to share the remarkable strides Nucleus has made. From expanding our digital reach to enhancing platform intelligence, Q1 has been a period of growth, innovation, and record-breaking achievement. Let’s dive into the numbers that reflect our commitment to revolutionizing campaign marketing.

📧 2.3 Billion Emails Sent

Yes, you read that right—2.3 billion emails were sent using the Nucleus platform in just three months. Our clients continue to trust Nucleus to power their communication, helping them engage audiences at scale with personalized and impactful messaging.

📰 2.6 Million Press Releases Distributed

In a world where timely communication is key, Nucleus delivered over 2.6 million press releases, ensuring that brands stayed visible, relevant, and ahead of the curve.

🎟️ 2.3 Million Signups & Registrations

Our platform played a pivotal role in driving user engagement, with 2.3 million signups and registrations tracked through campaigns powered by Nucleus.

📅 367 Events Managed

From webinars to large-scale conferences, Nucleus helped orchestrate 367 events, streamlining planning, promotion, and participation for seamless experiences.

🔐 98.1K AI-Powered Fraud Detections

Security remains a cornerstone of our platform. In Q1 alone, our AI detected over 98,000 potential fraud incidents, safeguarding campaign integrity and user data.

👤 5.7 Million Profiles Added

The Nucleus database grew substantially with 5.7 million new profiles, enhancing audience segmentation and campaign targeting capabilities for our users.

🔗 33 Integrated Apps

Interoperability matters more than ever. This quarter, we welcomed 33 new integrated applications into our ecosystem, giving users more tools and flexibility than ever before.

🔓 Unlocking Success with Nucleus

Every number tells a story—of smarter campaigns, deeper connections, and bigger possibilities. At Nucleus, we’re not just building a platform—we’re building the future of campaign marketing. And this is just the beginning.

Stay tuned as we continue to scale new heights in Q2 and beyond.

Build. Scale. Believe.

Transforming Event Management with Powerful New Features

Events just got a whole lot easier! We’re excited to unveil a major update to our Events Management Module, designed specifically for campaigns, SMBs, and agencies looking to streamline their event workflows. With a brand-new Paid Event Module and a suite of enhancements, you can now boost attendee engagement, simplify event setup, and optimize financial tracking. Whether you’re organizing fundraisers, networking events, or industry conferences, our latest improvements are here to take your event management to the next level!

What’s New?

Seamless Management for Free and Paid Events

No more workarounds! Now, you can easily categorize events as free or paid, providing you with clearer financial tracking and better revenue insights. Gain full control over ticket pricing, sales data, and attendee segmentation—all from a single dashboard.

Simplified Event Creation Flow

Say goodbye to tedious setup processes. Our newly streamlined event creation workflow ensures that setting up an event is faster, more intuitive, and hassle-free. Focus less on logistics and more on creating unforgettable experiences.

Enhanced Media Library

A clutter-free asset management system is here! Our improved media library enables you to store, organize, and reuse event visuals effortlessly, ensuring a polished and consistent brand presence across all your events.

Custom Fields with Conditional Logic

Tailor your event registration forms like never before! With dynamic custom fields that adjust based on attendee responses, you can capture more relevant data and personalize interactions, making follow-ups more effective.

All-in-One Event Settings Hub

We’ve consolidated all event settings into a single, easy-to-navigate hub. No more clicking through multiple pages—everything you need to configure your event is now in one place, saving you time and reducing complexity.

SMS Auto-Responder for Real-Time Engagement

Keep your attendees informed at every stage with automated SMS notifications. Whether it’s confirmations, reminders, or last-minute updates, ensure your audience never misses a beat.

Comprehensive Audit Logs for Transparency

Track all event-related activities with detailed audit logs that provide a complete history of changes, updates, and attendee interactions. Improve accountability and maintain compliance with ease.

More Custom Questions for Attendee Insights

Gain deeper audience insights by adding more custom questions to your event registration forms. This allows you to collect valuable data that can shape your engagement strategy and enhance the overall attendee experience.

Segmented Audiences for Targeted Communication

Deliver the right message to the right attendees with our new audience segmentation feature. Send personalized reminders, exclusive updates, and tailored post-event follow-ups with precision.

Event Code Injection for Ultimate Customization

Want more control over your event pages? With event code injection, you can embed tracking pixels, scripts, and third-party integrations to enhance analytics, retargeting, and overall functionality.

(Coming Soon) Mobile App Check-In for a Smooth Entry Experience

We’re taking event check-ins to the next level! Soon, our mobile app check-in feature will allow for seamless on-site attendee registration, reducing wait times and improving efficiency. Stay tuned for this game-changing addition!

Get Started Today!

We’re confident that these enhancements will revolutionize how you manage your events. 

Donors are the lifeblood of any campaign or organization, providing the essential resources needed to drive your operation toward success. However, the true mastery of fundraising goes beyond just securing donations – it lies in transforming donors into passionate advocates for your cause.

Here's how you can make this transformation to fundraising mastery with Campaign Nucleus!

Build Authentic Relationships:

• The journey from donor to advocate starts with authentic, meaningful relationships. Communication is key. Our platform allows you to create custom email campaigns for all your communication needs. Create custom email campaigns for fundraising events, reminders, and more to get donors informed and engaged in your cause.

Offer Volunteer Opportunities:

• Encourage donors to get involved beyond their financial support. This allows them to see your work up close, interact with your team, and make a tangible difference in your mission. This hands-on experience can turn donors into committed advocates. With our volunteer portal, your organization can easily view and manage all volunteer information, see who is working on each event, view recent activity, and more.

Exclusive Events:

• Host exclusive events for your donors. These events not only show your appreciation but also offer a chance for donors to connect with like-minded individuals, fostering a sense of community. Use our landing page tools to build fast and engaging event sign-up portals, event surveys, and donation sites. In our events module, users can view each event’s staff, VIPs, sign-ups, ticket prices, and media credentials, among other things. Events are an incredible way to engage with your donors!

Listen and Adapt:

• We understand that donors can offer valuable insights and ideas for improvement. Our platform allows your donors and supporters to reply to your messages. Use the shared inbox tool to have your staff view and properly respond to any incoming replies. Create surveys and questionnaires via Campaign Nucleus to gain valuable insight into your operations.

Express Gratitude:

• Express your gratitude often and sincerely. Use our text or email tools to personalize meaningful messages to build a sense of community between your organization and supporters. These tools also allow you to monitor replies, number sent, deliverability, and click rate. Whether it’s for high-raising donors or consistent supporters, grateful donors are more likely to become loyal advocates.

In the world of fundraising, the journey from donor to advocate is a profound one. It's not just about securing funds; it's about creating a passionate community that shares your vision and actively supports your cause. Campaign Nucleus is committed to helping your campaign or organization focus on this transformation by building your fundraising mastery and giving you a strong foundation for long-term success.

Experience Fundraising Mastery with Campaign Nucleus!

In the ever-evolving landscape of nonprofit organizations and political movements, achieving fundraising success requires a strategic approach that harnesses the potential of modern technology. That's where our groundbreaking Development product comes into play. Designed to be your organization's ultimate fundraising ally, this product is poised to reshape the way you raise funds, engage donors, and amplify your impact.

Unlocking Fundraising Potential with Campaign Nucleus

Campaign Nucleus is a dynamic platform built to empower organizations like yours. It's not just another tool; it's a gateway to unprecedented fundraising achievements. Whether you're a grassroots initiative or an established nonprofit, Campaign Nucleus is tailored to propel your efforts to new heights.

Here’s how

Seamless Integration for Uniting Fundraising Efforts

We understand the significance of synergy between your existing fundraising systems and our Development product. This is why we've put immense effort into ensuring that Campaign Nucleus seamlessly integrates with a wide array of fundraising platforms. No more disjointed efforts – our product bridges the gaps, enhances your capabilities, and makes your fundraising endeavors more efficient than ever.

Nurturing Relationships: Small Donor and Stakeholder Management

In the realm of fundraising, every supporter counts. Our Development product acknowledges the importance of managing relationships with small donors and stakeholders. It provides a streamlined approach to nurturing these connections, from routine small donations to personalized interactions with major contributors. Build a community that's not just passionate but deeply engaged with your cause.

Precision in Action: Targeted Campaigns and Donor Prospecting

Gone are the days of generalized campaigns that fail to resonate. With Campaign Nucleus, you're armed with the power of precision. Craft fundraising campaigns that speak directly to distinct donor segments or causes. Our platform also aids in donor prospecting, enabling you to identify potential supporters who resonate with your organization's values and goals. This targeted approach transforms casual supporters into devoted advocates.

Communication Elevated: The Art of Engagement

Meaningful donor engagement goes beyond transactions; it's about building relationships. Our Development product equips you with potent communication tools, enabling you to send personalized messages, launch impactful email campaigns, and more. Foster a sense of community around your mission, where donors feel valued and connected.

Elevating Events: Event-based Fundraising Support

Events are powerful catalysts for both fundraising and community building. Our Development product understands this and provides comprehensive event-oriented fundraising support. From effortless event registration and ticketing to streamlined sponsorships and donations management, our platform ensures your fundraising events are not just successful but truly unforgettable.

Transparency and Beyond: Compliance and Reporting

In the world of fundraising, transparency and compliance are paramount. Campaign Nucleus is designed with features that simplify compliance and reporting, helping you navigate the legal landscape effortlessly. Generate accurate reports, manage finances with ease, and adhere to fundraising best practices, all within a single platform.

Decisions Driven by Data: Analytics for Strategic Excellence

The path to successful fundraising is illuminated by data-driven insights. With our Development product, you gain access to powerful analytics tools. Dive deep into donor behavior, assess campaign success, and uncover fundraising trends. Armed with these insights, you can fine-tune your strategy, make informed decisions, and achieve outcomes that surpass expectations.

Don’t Believe us, Let us show you!

• Our platform allows users to view their established leads on a fully comprehensive dashboard. From there, users can view the total number of stakeholders, new donors, total dollars raised, and more!

• Other features include ‘Overview Manger’ which allows users to see real-time data of their fundraising efforts from the time period of their choosing. Allowing for campaigns and organizations to better understand their growth and strategies for the future. This is one of many revolutionary fundraising features!

As you can see, our Development product is more than just a tool – it's a transformational force that propels your fundraising initiatives toward unparalleled success. Through seamless integration, targeted campaigns, effective engagement strategies, and invaluable analytics, Campaign Nucleus empowers your organization to transcend limitations and achieve your fundraising aspirations. Step into the future of fundraising with us, and let's create a world where every noble cause thrives!

Starting a campaign is exciting—but it can also feel overwhelming. With so many moving pieces, it’s easy to get stuck in the details and lose momentum before you even begin.

Campaign Nucleus helps you launch fast and launch right. Here’s a step-by-step guide to kick off your campaign using our all-in-one platform:

Step 1: Announce Your Candidacy with a Press Release

Let the world know you’re in the race.

Use Campaign Nucleus’s press release tool to quickly draft and distribute your announcement to the media. You can:

· Publish your release directly to your website

· Send it via email and SMS to our pre-vetted Press list

· Track engagement in real time

Step 2: Send an Email to Your Supporters

Now that your campaign is live, it’s time to rally your supporters.

Campaign Nucleus allows you to easily create branded emails and send them to segmented contact lists. Use your first message to:

· Share your candidacy and story

· Link to your donation and volunteer pages

· Invite people to upcoming events

Built-in templates and drag-and-drop design make it easy—even if you’ve never built an email campaign before.

Step 3: Launch Your Campaign Website

No developer? No problem.

Use our drag-and-drop website builder to spin up a professional campaign site in minutes. Add:

· Donation and volunteer forms

· Event listings and social feeds

· Your priorities, bio, and contact info

It’s your digital home base, built to grow with you.

Step 4: Connect Your Fundraising Platform

Whether you're using WinRed, Revv, Anedot, or another tool, Campaign Nucleus integrates seamlessly.

Embed your forms, track donor behavior, and trigger automatic follow-up emails—all while staying compliant and saving time.

Step 5: Set Up Volunteer Training

Supporters are eager to help—so make sure they’re prepared.

With Campaign Nucleus, you can:

· Schedule and manage training sessions

· Invite attendees via email or text

· Track signups and attendance

This ensures your team is informed, on-brand, and ready to take action.

Step 6: Automate & Organize

Once you're live, let the platform handle the busy work:

· Welcome new donors and subscribers automatically

· Assign contacts to follow-up lists

· Send reminder messages for events

Campaign Nucleus helps small teams run like pros, with less manual effort.

🚀 Launch with Confidence

Your launch should be smooth, powerful, and stress-free. With Campaign Nucleus, you get the tools, support, and strategy to build momentum from day one!

At Nucleus, we pride ourselves on being the ultimate command center for all your campaign and organizational operations. Whether you need help with targeting your audience through marketing emails, hosting events, managing volunteers, tracking donors and stakeholders, or more—we've got you covered. We know Nucleus offers a lot of powerful features, so to get you started on your Nucleus journey, we've crafted this simple guide to help you promote and create an event. Feel free to customize this template to fit your needs!

Creating Your Event

Start by creating your event in Nucleus. Choose the event date, time, location, and any custom fields you may need. We recommend enabling the 'Calendar Option' under 'Advanced Settings' so your attendees can easily save the date.

You can also enable 'Signup Mail' in 'Advanced Settings,' which will automatically send a confirmation email to your attendees with the event details and your personalized message.

Once the event is set up, head to the 'Event Overview' page. Here, you'll find your event's link and QR code to share (more on that later), and you can track signups, manage staff, and more. With 'Event Communications,' you can easily send emails or texts to your attendees about important updates like parking, timing, or other logistical information, all without leaving the Events module.

Day of the Event

When the big day arrives, you can use the 'Event Signup' tabs to check in guests, manage staff assignments, and track special categories such as VIPs or media attendees.

**Pro Tip:** Create a 'CRM Tag' in Tag Manager to track your attendees in event signups. You can use this tag later in email or text campaigns for follow-ups and future engagements.

Spreading the Word with Emails

Now that your event page is live, it's time to promote it. Start by creating an email campaign to notify potential attendees and encourage them to sign up. In your email, link images and buttons, or copy the links directly to your event page using the live link from your 'Event Overview.'

**Pro Tip:** Use the CRM tag you created for your event signups to segment your email list. This way, you can send targeted emails leading up to the event, increasing excitement and providing more details. You can even encourage attendees to share the event with others.

Promoting with Texts and P2P

Depending on your integrations, you can also use Text or P2P messaging to promote your event. Include the live QR code from your event or share the event link directly in the message so recipients can easily sign up. In these messages, you can provide more event details, announce special guests, or update your audience on ticket availability to boost engagement.

Automating the Process

Need to manage multiple tasks for your event? Use 'Automate' to create workflows that streamline your event planning. Set up automation triggers based on event signups to send emails, tag attendees, and handle other tasks automatically. This ensures you don't miss a step and saves you valuable time. You can even set up post-event automation to thank attendees, send surveys for feedback, or promote upcoming events.

Elevate Your Event with Nucleus

This is just a glimpse of the powerful tools Campaign Nucleus offers to help you create seamless and memorable events for both your team and your guests. We hope this guide sparks some inspiration and gives you a clear starting point on how to use key Nucleus features to plan and promote your events.

HTML, everyone’s favorite universal language

By Julia, Deliverability Expert

The absolute coolest thing, among many other impressive things, about HTML coding is that it is almost a completely universal language. This means it can be understood by anyone who comprehends the code, regardless of its origins.

In short, the coding will be compatible with any content platform, no matter where it comes from. And, yes, that does mean you can use any other HTML-coded documents from past-used systems in the Nucleus platform.

There is one catch, though… Many email marketing platforms find value in the use of variables to pull custom information within the HTML as it helps to reach people on a more individual level… without having to manually send thousands of customized emails. Examples of this custom data would be a recipient’s first name or email, and other bits of personal information.

In these cases, the variable codes may differ slightly between platforms. That simply means that it is important to find and replace any variables with the proper ones so they function properly.

For instance, on Nucleus, we use the following variables very frequently:

PROTIP: you can actually find these located at the bottom of our html-coding-email-builder function:

These are very incredible tools as they can be crucial to your marketing technique but it is important to always remember to use the codes that are compatible with your platform.

This prevents us from sending wonky subject lines like “Hello, %%FIRSTNAME%%!”

These variables are usually very similar to the ones you are using, so just locate and replace any that you found. Most platforms, like our own Nucleus, will not even let you send when there is an error in the variables or coding so hopefully you will not encounter this issue anytime soon…

For example, just for the first name variable, I’ve seen some of the following variable codes:

• %recipient.first%
• %%FIRSTNAME%%
• %NAME%
• {{RECIPIENT.FIRST}}

…and there are way more than that! Always be on the lookout!

By Julia, Deliverability Expert

For those of you familiar with MySpace, you probably weren’t aware at the time but you were actually preparing for a future in email marketing.

HTML coding is one of the most commonly used methods to design and develop promotional email content. And, while we make it super easy to avoid here at Campaign Nucleus, it can’t hurt to learn the basics…

HTML stands for HyperText Markup Language and it is a type of coding that defines the structure of your content.

Rarely in this day and age do we have to start our HTML coding from scratch, but the basic commands can always come in handy for fundamental understanding even when we are just altering a previously-coded document.

First and foremost, it must be known that the entirety of the code is defined by opening and closing tabs:

Open tab: < >

Closed tab: < />

Our open tab begins a command and our closing tab completes a command.

Below are some commonly used commands to get you started:

Now, let’s put it all together…

HMTL coding = Formatted Content

Welcome to our comprehensive FAQ guide, where we address our readers' most common questions about Campaign Nucleus. This blog will give you the answers you need to navigate your decisions confidently.

• What is Campaign Nucleus?

Campaign Nucleus is an all-inclusive SaaS platform meticulously created to be the ultimate control center for managing efficient and scalable operations. Whether you are a campaign, organization, PAC, nonprofit, or other organization, our powerful tech ecosystem eliminates barriers through a centralized, cooperative, and transparent solution. This platform unites teams, facilitates seamless communication, streamlines workflows, and encourages cross-functional collaboration. The Nucleus platform has every tool and integration any large or small operations could want or need to achieve a unified and effective approach to campaign management and organizational success.

• How is Campaign Nucleus different? 

Campaign Nucleus is unlike any platform in the sense that we house everything under one roof: Email marketing, Canvassing, CRM, donor portal, Event management, landing page builder, Voter search, Pull Data queries, Text marketing, and SO much more! We specialize in giving campaigns and organizations all the resources needed to focus on your goals and functions. Many tech platforms only specialize in 1-3 other areas, where we can do it all without the need for your team to manage various platforms/sites, transfer data, etc. With Nucleus all your data, contacts, events, and more can be easily used and accessed for all your various activities within your operations.

• How Does Nucleus Work?

Campaign Nucleus can be used on any device on any internet browser allowing you to log in whenever and whenever. Within your account, you will find several modules that house various tools for each of your functions. Build tags, lists, segments, and more to help you organize contacts, manage supporter interests, target audiences, and more across your account in all modules. Send email campaigns, plan events, and organize your calendar, just by going into the designated tab. We have designed Nucleus to be user-friendly, easy to use, and easy to understand so there will be no user barrier when using the platform. If you have multiple campaigns/organizations under one head we have an Agency feature giving users the ability to have multiple accounts under one Agency and easily view and switch between each while also having an easy overview of all. This only scratches the surface so be sure to reach out to us for more info!

• Who Can Benefit from Using Campaign Nucleus?

Anyone! We are here to make YOUR operations successful no matter what they may be. Unlike other platforms, there is no cancellation here. Whether you have a few-person team or a multi-department team, if you have a few hundred contacts or thousands, Nucleus is 100% scalable to your needs. Although we focus on political campaigns and organizations, our tools and features can be used to elevate any operations.

• What Are the Common Misconceptions About Nucleus?

Within your account, your data is siloed, meaning no other accounts or us, have access to your data or share your data of any kind with other users. We do NOT own or share your data,it comes and goes with you. Another common misconception is that we only are utilized by political campaigns or focused groups... WRONG! We can be used for ANY group, politically focused or not!

• How Can I Get Started with Campaign Nucleus?

We suggest that you sign up for a live demo to get a high-level overview of what our platform can offer you. Or if you know exactly what you want to see and do in Nucleus, schedule a personalized demo for a more in-depth and targeted demonstration. From there, a Nucleus expert will work with you to discuss pricing and the next steps!

• What kind of support does Campaign Nucleus offer?

Our mission at Campaign Nucleus is your success! Our client services and tech support teams are dedicated to answering your questions, fixing any issues, and supporting you every step through your Nucleus journey. We provide comprehensive team onboarding when starting in the platform and offer webinars and other resources to help you become your own Nucleus expert. Our team has your back so contact us with anything you may need!

We hope this FAQ guide has provided valuable insights and answers to your burning questions about our platform! By understanding the fundamentals, benefits, and purpose, you can confidently embark on your next steps with Campaign Nucleus. If you have more questions, feel free to reach out to us, and we'll be happy to help!

To see our platform in action select a demo below and sign up!

It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users. 

That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!

As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!

In the fast-paced world of political campaigns, staying ahead of the curve is crucial. That's where Campaign Nucleus comes in. Our comprehensive suite of marketing tools is designed to fuel your political message, engage your target audience, and optimize your campaign efforts for success.

We have the tools to master your marketing!

Targeted and Data-Driven Marketing Campaigns

Campaign Nucleus empowers you with precise targeting capabilities that leverage data and analytics to identify key voter segments. By knowing your audience's demographics, location, interests, and voting history, you can craft tailored campaigns that resonate with specific voter groups, ultimately boosting engagement with your political message.

Create Impactful Digital Campaigns

In today's digital landscape, connecting with voters across multiple channels is essential. Our platform simplifies the process by offering a centralized platform for creating impactful digital campaigns. From visually engaging landing pages and email newsletters, our user-friendly editors and customizable templates make content creation a breeze.

Reach Voters Across Multiple Channels

To maximize your campaign's visibility and impact, Campaign Nucleus enables you to connect with voters through various channels. Engage your target audience on social media platforms, communicate directly through email and SMS/text messaging, and utilize digital advertising to amplify your message. This multi-channel approach ensures consistent messaging and extends your campaign's reach.

Streamline Workflows with Automation

Time is a valuable resource in any campaign. Campaign Nucleus's workflow automation capabilities help you streamline operations and save precious hours. Our platform automates repetitive tasks like scheduling communications, managing voter data, and tracking interactions. By reducing manual efforts, you can focus more on strategy and outreach while maintaining efficient campaign workflows.

Track Performance and Optimize

Our platform provides comprehensive tracking and analytics features to measure key performance indicators (KPIs) such as reach, engagement, and conversion rates. Real-time data and reports offer insights into the effectiveness of your campaigns. By understanding what works and what doesn't, you can fine-tune your communication strategy for maximum impact.

Optimize Messaging for Impact

Compelling political messaging is the cornerstone of a successful campaign. Campaign Nucleus equips you with tools and insights to refine your messages. Test different variations, measure their performance, and fine-tune your communication strategy accordingly.

Here's how you can utilize it!

• Need to create a digital campaign? Our platform allows you to make easy in-house landing pages and email templates. Upload images, gifs, videos, links, and more!
• Want to see engagement data on your digital campaigns, our marketing tools allow you to see clicks, view subscribers, manage replies, as well as check delivery and open rates.

In the competitive arena of political campaigns, Campaign Nucleus is your secret weapon. Empower your campaign with our suite of marketing tools and transform your political message into a rallying cry for voters. Stay ahead, engage effectively, and drive meaningful change with Campaign Nucleus by your side.

Ready to become a marketing pro?

Membership: Empowering Organizations to Streamline and Scale

Managing a member-based program shouldn’t feel like a juggling act. With the all-new Memberships module in Campaign Nucleus, we’re redefining what it means to support, grow, and retain your membership community—whether you're a nonprofit, advocacy group, association, or campaign.

This isn’t just another tool—it’s your new secret weapon for building stronger connections, driving recurring support, and giving your members the experience they deserve.

All-in-One Membership Management

At its core, the Memberships module simplifies operations, eliminates manual work, and enhances member satisfaction. Say goodbye to patchwork systems and hello to one unified platform that automates the heavy lifting and puts you in control.

• Multiple Membership Types: Offer monthly, annual, lifetime, or custom plans tailored to your audience.
• Customizable Benefits: Create tiered access, perks, and engagement strategies that reward supporters for their loyalty.

Perfect for growing your grassroots base or rewarding long-time donors!

Payment & Processing Made Easy

 The Memberships Feature integrates directly with your chosen payment processor, making collecting dues, donations, and renewals easier than ever.

• One-Time or Recurring Payments
• Automated Renewals & Friendly Reminders

Your supporters stay engaged—and you stay focused on your mission.

Exclusive Access & Member-Only Perks

Build community and drive engagement by making your members feel like VIPs.

• Restrict Pages or Content to Members Only
• Offer Exclusive Events, Resources, and Behind-the-Scenes Access

Whether it's a digital toolkit or a town hall invite, give members the premium experiences that deepen their connection to your cause

Smart Communication & Personalization

Not every message should go to everyone—and now it doesn’t have to.

• Email Segmentation by Membership Status or Tier
• Targeted Campaigns to Active or Prospective Members

From welcome emails to win-back messages, make every communication count

Member Self-Management Portal

Empower your members while reducing your team's workload.

• Self-Service Portal: Let members update their own info, manage payment methods, and renew memberships anytime.
• Frictionless Experience: Less back-and-forth, more meaningful engagement.

Because happy members = loyal members.

Insights That Drive Growth

No more guesswork—track what’s working and what needs a boost.

• Real-Time Reporting on Active, Expired, and New Members
• Payment History & Membership Lifecycle Views
• Growth & Retention Metrics to Inform Strategy

Understand your audience and fuel your mission with data that delivers.

Built for Scale, Designed for Simplicity

Whether you’re just launching your first membership drive or managing a nationwide program, the Memberships module scales with you. Spend less time managing logistics—and more time cultivating relationships that drive impact.

Ready to grow your community, boost retention, and simplify everything?

I'm sure you've either sent or received a text today. Most of us can't even imagine a world without texting in it! So why not tap into one of the most used forms of communication for marketing purposes since most Americans (97%) have a mobile phone, 85% of which are smartphones, and (92%) are text messaging? So what is P2P messaging, and why should we care? This blog will explain P2P text messaging, how it works, and why you should take advantage of it!

P2P stands for Peer-to-Peer text messaging, which is personalized texting between individuals. So, how does this differ from other texts? Unlike the mass texts you may receive from shops you've purchased from, things you have subscribed to, or from a group or organization, P2P involves direct communication.

How does it work?

In Peer-to-Peer (P2P) messaging, the network directs data directly from one user to another, ensuring the conversation remains private. This method promotes personalized, one-on-one interactions, unlike traditional bulk texting. And yes, P2P mobile communications are entirely legal and compliant with all FCC regulations, provided they are used responsibly and not for commercial solicitation.

How and why to use it

Many organizations use P2P texting, including political parties, fundraisers, event organizers, nonprofits, and advocacy groups. However, this is not limited to these groups. One of the biggest strengths of P2P is the level of personalization it creates, allowing the recipient to feel more of an intimate connection. It allows for one-on-one interaction, creating more of a bond with the recipient and the brand or mission portrayed in these texts, making them highly more likely to contribute meaningfully. By customizing the content of the text message according to the recipient's preferences, demographics, or past interactions, the chances of their engagement and response are greatly improved.

By tailoring the content of the text message based on the recipient's preferences, demographics, or past interactions, the likelihood of their engagement and response significantly increases. This level of customization helps senders achieve their desired outcomes, whether it be increasing sales, driving website traffic, gathering feedback, or motivating a particular action. Critical practices for P2P texting campaigns should include establishing clear goals and objectives and Segmenting your audience.

As you can see, P2P texting offers many benefits, including personalized communication, high open and response rates, flexibility and scalability, cost-effectiveness, real-time feedback and insights, excellent deliverability, and increased conversion rates. Nucleus partners with top providers to give you and your team the best options for your operations. Now is the perfect time to leverage these tools and reach your target audience effectively with Nucleus!

For more information and resources, visit our Resource Library. 

OR

In today's fast-paced and information-driven world, effective communication is the core of any successful campaign. Whether you're running a political campaign or advocating for a cause, your ability to connect with your audience on a deeper level can make all the difference. That's where Campaign Nucleus Communications comes in, offering a comprehensive department and advanced toolset designed to empower your messaging strategy and elevate your campaign to new heights.

Harness Success in Communications Departments with Our Tools

Monitor Media Coverage:

One of the keys to staying ahead of the game is monitoring media coverage. With Campaign Nucleus Communications, you can gauge public sentiment, identify emerging trends, and respond proactively to media narratives.

Manage Press Releases and Media Communications:

Crafting, managing, and distributing press releases is a breeze with Campaign Nucleus Communications. Our intuitive platform serves as your central hub for creating compelling press releases and sending communications to media personnel worldwide. From global news outlets to niche publications, you can ensure that your campaign's message reaches the right people at the right time, maintaining control over your narrative and seizing media opportunities.

Execute Targeted Email Campaigns:

Email campaigns remain a cornerstone of effective communication and our features allow you to execute targeted email campaigns that speak directly to your audience's interests and needs. Leverage our robust segmentation and personalization features to tailor your messages based on demographics, interests, and past engagement. Deliver relevant content, foster engagement, and drive the desired actions that fuel your campaign's success.

Respond to Crises:

In times of crisis, maintaining control over your campaign's messaging is paramount. Our platform provides you with the tools and resources to respond swiftly and effectively, with real-time monitoring of public sentiment, pre-prepared response templates, and a crisis management framework, you can navigate challenging situations with confidence and resilience.

Engage Effectively on Social Media:

Social media is one of the most powerful new tools for campaigns. Nucleus Communications empowers you to engage effectively on social media platforms from scheduling posts and monitoring engagement metrics to responding to comments and analyzing trends to maximize your campaign's impact on social media.

Allow us to illustrate it!

• Need help on content that is current and relatable to use for social media, email campaigns, speeches, and more our Control Tower feature gives you all you need and more. This feature can analyze multiple social platforms and give you insight into buzz topics, real-time political polls, and trending news so you can keep informed
• Our press release feature allows users to create press email templates, manage audiences both national and international, and see overview stats on deliverables, clicks, and opens so your press team is always well informed.

In a world where effective communication can be the difference between success and obscurity, our platform empowers you to take control of your messaging strategy, connect with your audience on a deeper level, and achieve your campaign goals with confidence and precision. Unlock the power of effective communication and elevate your campaign to new heights with Campaign Nucleus Communications!

Delve into the features of Campaign Nucleus and reach out for a live demonstration to see how it can kickstart your path to achieving success.

Making the small talk count

I have mentioned the importance of not solely producing content with a “Call to Action” for your subscribers. These types of requests can range from contributing a donation, making a purchase, signing up or subscribing to pages, joining groups, attending seminars, and so many other things. Sometimes… your recipients just need some validation that they are valued before they contribute anything to your cause.

This type of content is especially important during the warming phases of an email marketing campaign, as it helps retain satisfied recipients and foster stronger relationships. By providing valuable, informational content without a direct call to action, you focus on nurturing the relationship and building trust with your audience, rather than pushing for an immediate conversion. This approach allows recipients to engage with your brand on their own terms, creating a more organic connection and improving brand loyalty, which ultimately helps strengthen your sender reputation and boosts long-term deliverability.

With that in mind, it can be difficult to think of ways to produce this type of content. I am here to help!

Before we begin, it's important to remember that readers typically have a short attention span. This means we should avoid overloading our emails with too much information. Instead, we can break up the content into smaller, easy-to-digest pieces across multiple emails. This not only helps ensure recipients fully absorb the valuable information but also allows you to create a series of emails, which will be useful as you scale up your sending audience during the warming process.

Now… onto the topic of content.

Below, you can find some great prompts to use when creating these value-driven emails:

• Mission Statement
  • What is the primary mission of your organization?
• Financial goals (without asking for contributions)
  • What types of programs/uses are funds allocated to?
• Leading Values
  • If there are multiple values, these can be spread among various emails
• Testimonials/Stories
  • Any related personal stories (i.e. volunteer experiences, funding success, company origins, etc.)
• Company Updates
  • Any recent success or changes within the company
• Newsletters/Educational Resources
  • Informational content that may directly impact your users
• Leadership Introductions
  • Allowing your recipients to be familiarized with your team leaders
• Community Impact
  • Expressing any recent community initiatives and exceptional accomplishments
• Ethical practices
  • Ensuring all subscribers are aware of certain key values and practices
• General Gratitude
  • Simply thank those who have chosen to support your cause thus far

I hope this has given you a bit more insight into how you can leverage different types of emails to drive success, even when you're not focusing on a direct call to action. By strategically using informational and value-driven content, you're able to engage your audience in a way that builds trust, fosters relationships, and keeps them invested in your brand. Remember, sometimes the most powerful emails are the ones that simply inform and educate, allowing you to nurture your audience without the pressure of pushing for immediate action.

For more information, contact our team for training or insight and visit your Nucleus Resource Library!

OR

What went wrong?

Controllable factors edition.

At the end of the day, there are many factors that we cannot predict or control when sending emails to a high volume of recipients – some examples of this includes if a server blocks you or if you land into an inbox or spam-box.

BUT… you can use “context clues” to help identify potential causes and use controllable factors to attempt to resolve.

Once you have sent your email, there are usually 3 statistics we look into to gauge our success: deliverability rate, open rate, click rate.

And the only true way to test how something will perform is to send it.

A low deliverability rate generally means that we have hit a server block & this is a less controllable factor.

This is a good time to reach out to your Campaign Nucleus team to look into ways of resolving and mitigating any blocks.

A low open rate can mean that are delivering to the server but landing more so in spam and promotional inboxes instead of our primary inboxes & this is a less controllable factor.

BUTTTT it can also mean…

Your recipients are not engaged with your subject line & this is a controllable factor.

This is a good time to make sure we are not using any offensive or triggering terms & to try testing a few different subject lines.

If you see some improvement in your open rate with the new subject lines, you can assume that your audience and the servers preferred this subject line to the other.

If our deliverability and open rate look good, we can go a step further & look into our click rate (which generally leads to ultimate conversions) to get a better idea of how our email content is performing. If we are seeing a high open rate followed by low click rates, it is generally indicative of our recipients not being engaged with the content after clicking into the email.

This is a great opportunity to test different copy & marketing techniques in your emails. If our click rate increases when we use other copy, we can assume that our recipients respond better to that type of content & should use it more moving forward to drive better conversions.

Of course, every once in a while, the stars align and we are presented with high deliverability rates, high open rates, and high click rates - & this means you have a very good email on your hands.

While the servers will never truly confirm or deny reasons for blocking your messages and placing them in spam & your recipients will likely not give you advice on marketing to them better, we can use these three statistics to help to send the best and most effective emails to our recipient list.

For more information regarding how to best understand the email statistics our platform offers, be sure to contact our team!

As we usher in 2024, we're excited to introduce innovative solutions and endless possibilities! Campaign Nucleus leads in operational technology, redefining the landscape of campaigning. By uniting with us, you'll tap into cutting-edge technologies and shared excellence, unlocking a realm of opportunities for your team.

Why Partner with Campaign Nucleus?

Campaign Nucleus is at the forefront of operational technology, and our collaboration aims to revolutionize the way people campaign. With cutting-edge technologies and a shared commitment to excellence, we believe that joining forces with Campaign Nucleus will open up a world of opportunities for your team.

What's In Store for You?

In the spirit of the new year, we have a lineup of exciting initiatives and developments that we can't wait to share with you. From Website Builder to Nucleus Wire, we're dedicated to making 2024 a year of growth and success!

What you can expect in 2024:

New Looks:

• Stakeholders
• Volunteers
• Standard Reports
• Query Builder
• P2P messaging
• SMS messaging
• Landing Pages

New Features:

• Website Builder
• Nucleus Wire
• Easy-to-use Universe Builder
• User-friendly onboarding

Let's Talk!

Join us on this journey! Whether you aim to boost volunteer efforts, enhance messaging, broaden marketing, organize more events, or achieve other goals, Campaign Nucleus has the expertise and solutions to help you achieve success.

Starting a campaign is exciting—but it can also feel overwhelming. With so many moving pieces, it’s easy to get stuck in the details and lose momentum before you even begin.

Campaign Nucleus helps you launch fast and launch right. Here’s a step-by-step guide to kick off your campaign using our all-in-one platform:

Step 1: Announce Your Candidacy with a Press Release

Let the world know you’re in the race.

Use Campaign Nucleus’s press release tool to quickly draft and distribute your announcement to the media. You can:

· Publish your release directly to your website

· Send it via email and SMS to our pre-vetted Press list

· Track engagement in real time

Step 2: Send an Email to Your Supporters

Now that your campaign is live, it’s time to rally your supporters.

Campaign Nucleus allows you to easily create branded emails and send them to segmented contact lists. Use your first message to:

· Share your candidacy and story

· Link to your donation and volunteer pages

· Invite people to upcoming events

Built-in templates and drag-and-drop design make it easy—even if you’ve never built an email campaign before.

Step 3: Launch Your Campaign Website

No developer? No problem.

Use our drag-and-drop website builder to spin up a professional campaign site in minutes. Add:

· Donation and volunteer forms

· Event listings and social feeds

· Your priorities, bio, and contact info

It’s your digital home base, built to grow with you.

Step 4: Connect Your Fundraising Platform

Whether you're using WinRed, Revv, Anedot, or another tool, Campaign Nucleus integrates seamlessly.

Embed your forms, track donor behavior, and trigger automatic follow-up emails—all while staying compliant and saving time.

Step 5: Set Up Volunteer Training

Supporters are eager to help—so make sure they’re prepared.

With Campaign Nucleus, you can:

· Schedule and manage training sessions

· Invite attendees via email or text

· Track signups and attendance

This ensures your team is informed, on-brand, and ready to take action.

Step 6: Automate & Organize

Once you're live, let the platform handle the busy work:

· Welcome new donors and subscribers automatically

· Assign contacts to follow-up lists

· Send reminder messages for events

Campaign Nucleus helps small teams run like pros, with less manual effort.

🚀 Launch with Confidence

Your launch should be smooth, powerful, and stress-free. With Campaign Nucleus, you get the tools, support, and strategy to build momentum from day one!

2024 was a landmark year for Campaign Nucleus, where we achieved an unprecedented impact on presidential campaigns and national political organizations. Our platform has always been designed to meet the demands of high-stakes, high-pressure campaigns, but this year, we truly hit our stride. From powering data-driven decisions to amplifying outreach, Nucleus proved essential in winning at the highest level. Here's a look at some of the ways we're transforming political campaigns.

The 2024 Campaign Legacy: Looking Ahead

2024's presidential campaigns underscored the power of technology and data in shaping the future of politics. Campaign Nucleus didn't just support winning campaigns—it set new standards for running campaigns. As we move forward, we are committed to further refining our tools, developing new features, and expanding the possibilities for all types of campaigns.

Campaign Nucleus stands ready for future campaigns, ready to scale and innovate. Our 2024 achievements testify to the power of technology in modern elections, and we are excited to keep leading the way. Here's to more victories, more connections, and a brighter future for every campaign with a vision.

Ready to join us?

Election season is approaching fast, equip yourself with the technology and team that is no stranger to victory. Campaign Nucleus is battle-ready and armored with all the tools, features, data, and technology for any campaign. And we aren’t done yet!

Our team is constantly working to evolve this game-changer platform giving you access to endless innovation and change so you’ll never get left behind. Election season is fast but we are faster!

Why Campaign Nucleus? Because victory does not wait!

- Serving Campaigns in all 50 states

- Over 600 platform users

- 500 + Events planned and executed successfully

- One-stop command center

- Revolutionary sentiment tracking

- Donor and stakeholder management

- Create fast and flawless landing pages, email campaigns, and text messages

- Send fast and professional press releases

- Best CRM and vital dynamic tagging

- Task automation, shared inboxes, and calendering

- Easy volunteer management and canvassing integrations

And so much more, we truly have it all! Join the ranks of successful campaigns that have harnessed the power of Campaign Nucleus. Don't settle for mediocrity, choose the technology that has a proven track record of delivering victories. Start your road to success today and partner with Campaign Nuclues for 2024!

In the fast-paced world of political campaigns, staying ahead of the curve is crucial. That's where Campaign Nucleus comes in. Our comprehensive suite of marketing tools is designed to fuel your political message, engage your target audience, and optimize your campaign efforts for success.

We have the tools to master your marketing!

Targeted and Data-Driven Marketing Campaigns

Campaign Nucleus empowers you with precise targeting capabilities that leverage data and analytics to identify key voter segments. By knowing your audience's demographics, location, interests, and voting history, you can craft tailored campaigns that resonate with specific voter groups, ultimately boosting engagement with your political message.

Create Impactful Digital Campaigns

In today's digital landscape, connecting with voters across multiple channels is essential. Our platform simplifies the process by offering a centralized platform for creating impactful digital campaigns. From visually engaging landing pages and email newsletters, our user-friendly editors and customizable templates make content creation a breeze.

Reach Voters Across Multiple Channels

To maximize your campaign's visibility and impact, Campaign Nucleus enables you to connect with voters through various channels. Engage your target audience on social media platforms, communicate directly through email and SMS/text messaging, and utilize digital advertising to amplify your message. This multi-channel approach ensures consistent messaging and extends your campaign's reach.

Streamline Workflows with Automation

Time is a valuable resource in any campaign. Campaign Nucleus's workflow automation capabilities help you streamline operations and save precious hours. Our platform automates repetitive tasks like scheduling communications, managing voter data, and tracking interactions. By reducing manual efforts, you can focus more on strategy and outreach while maintaining efficient campaign workflows.

Track Performance and Optimize

Our platform provides comprehensive tracking and analytics features to measure key performance indicators (KPIs) such as reach, engagement, and conversion rates. Real-time data and reports offer insights into the effectiveness of your campaigns. By understanding what works and what doesn't, you can fine-tune your communication strategy for maximum impact.

Optimize Messaging for Impact

Compelling political messaging is the cornerstone of a successful campaign. Campaign Nucleus equips you with tools and insights to refine your messages. Test different variations, measure their performance, and fine-tune your communication strategy accordingly.

Here's how you can utilize it!

• Need to create a digital campaign? Our platform allows you to make easy in-house landing pages and email templates. Upload images, gifs, videos, links, and more!
• Want to see engagement data on your digital campaigns, our marketing tools allow you to see clicks, view subscribers, manage replies, as well as check delivery and open rates.

In the competitive arena of political campaigns, Campaign Nucleus is your secret weapon. Empower your campaign with our suite of marketing tools and transform your political message into a rallying cry for voters. Stay ahead, engage effectively, and drive meaningful change with Campaign Nucleus by your side.

Ready to become a marketing pro?

By Julia, Deliverability Expert

The Nucleus team has been working hard to provide you with a functional automation feature & we are seeing some progress, so I want to go over some ways to use the system to your benefit.

Did you know proper use of our automation feature can actually improve your overall deliverability? Well, if not, you’re about to!

There are 2 uses for automation that are commonly encouraged to help stay consistent with industry-standard deliverability.

The first use is a Welcome Series.

This is a series of emails that you send new subscribers to your recipient list.

When creating your welcome series, you want to focus your stream of emails on the following:

1. Confirming the subscription – you can even use these series to double opt-in recipients; this helps reduce the likelihood of blocks & gives you the upper hand when contacting servers if a block should appear
2. Introducing the nature of your emails – let recipients know what topics will be covered in emails & how often they can expect to be contacted; this allows recipients to be expecting your emails so they can more quickly engage & shows servers good consistency which benefits your reputation.
3. Locating interests – if you send out a variety of emails, this can be used to locate (& tag) recipient interest for use in the future.

The second use is an Engagement Series.

This is a series of emails that you send to recipients who have not engaged with your emails for an extended period of time. The recommended maximum amount of time you should keep an unengaged user on your list is 180 days.

When creating your engagement series, you want to focus your stream of emails on the following:

1. Locating IF interest still exists – Focus on sending emails of all the topics you generally send & see if/where a user engages so you can send those types of emails to the recipient in the future & hopefully yield better engagement
2. Unsubscribe users who do not engage – If they do not engage at all, do not be afraid to unsubscribe the recipient. Remember: Quality > Quantity.

For more information, visit your Nucleus Resource Library

OR

As we wrap up the first quarter of 2025, we’re thrilled to share the remarkable strides Nucleus has made. From expanding our digital reach to enhancing platform intelligence, Q1 has been a period of growth, innovation, and record-breaking achievement. Let’s dive into the numbers that reflect our commitment to revolutionizing campaign marketing.

📧 2.3 Billion Emails Sent

Yes, you read that right—2.3 billion emails were sent using the Nucleus platform in just three months. Our clients continue to trust Nucleus to power their communication, helping them engage audiences at scale with personalized and impactful messaging.

📰 2.6 Million Press Releases Distributed

In a world where timely communication is key, Nucleus delivered over 2.6 million press releases, ensuring that brands stayed visible, relevant, and ahead of the curve.

🎟️ 2.3 Million Signups & Registrations

Our platform played a pivotal role in driving user engagement, with 2.3 million signups and registrations tracked through campaigns powered by Nucleus.

📅 367 Events Managed

From webinars to large-scale conferences, Nucleus helped orchestrate 367 events, streamlining planning, promotion, and participation for seamless experiences.

🔐 98.1K AI-Powered Fraud Detections

Security remains a cornerstone of our platform. In Q1 alone, our AI detected over 98,000 potential fraud incidents, safeguarding campaign integrity and user data.

👤 5.7 Million Profiles Added

The Nucleus database grew substantially with 5.7 million new profiles, enhancing audience segmentation and campaign targeting capabilities for our users.

🔗 33 Integrated Apps

Interoperability matters more than ever. This quarter, we welcomed 33 new integrated applications into our ecosystem, giving users more tools and flexibility than ever before.

🔓 Unlocking Success with Nucleus

Every number tells a story—of smarter campaigns, deeper connections, and bigger possibilities. At Nucleus, we’re not just building a platform—we’re building the future of campaign marketing. And this is just the beginning.

Stay tuned as we continue to scale new heights in Q2 and beyond.

Build. Scale. Believe.

As we bid farewell to 2023, all of us at Campaign Nucleus proudly reflect on a year marked by groundbreaking advancements and unparalleled growth. Our commitment to empowering our clients has driven significant platform enhancements as we prepare for 2024.

Here's a glimpse of our remarkable journey:

Enhanced User Experience:
UI enhancements to make interfaces even more user-friendly and streamlined, ensuring our clients have an intuitive and efficient experience navigating Campaign Nucleus.

Cutting-Edge Product Releases:
- Automation Tool: a powerful solution that simplifies and enhances communication for campaigns. It automates the process of sending timely and targeted emails, ensuring efficient and impactful outreach strategies.
- Shared Inbox: a new feature to foster seamless collaboration among campaign teams, ensuring efficient communication and coordinated responses.
- Event VIP capabilities: empowering users to strategically manage and engage with key stakeholders, donors, and influencers during campaign events. 

State-of-the-Art AI Integrations:
Integrated the latest in artificial intelligence and machine learning to elevate sentiment analysis, providing clients with unparalleled insights into public opinion and campaign performance.

Seamless Integration with Third-Party Platforms:
Expanded compatibility by seamlessly integrating with major third-party platforms, providing clients with a comprehensive suite of tools to amplify their campaign reach.

2023 Wins at a Glance:

- Over 14.6 billion emails sent to engage voters, supporters, and stakeholders.

- 5000+ press releases distributed, making your message heard loud and clear.

- A community of 760+ active users streamlining their campaigns and organizations.

- Over 600 events efficiently managed year-to-date, ensuring seamless planning and execution.

- Over 200 successful campaigns and organizations supported and counting, helping clients achieve their goals.

- 15.6+ million signups and registrations facilitated, illustrating successful engagement and growth.

- 187+ successful integrations with third-party tools and services, showcasing our platform’s versatility.

2024 Sneak Peek:

Get ready for an exciting 2024 with Campaign Nucleus! Anticipate a wave of innovation as we unveil additional features and expanded functionality across the board. Look forward to enhanced capabilities in Nucleus Wire, Stakeholders, Volunteers, and various other areas, as we continue to elevate your campaign experience and empower your success.

As we wrap up the remarkable achievements of 2023, we wish you the very best in your upcoming endeavors. Here's to a triumphant 2024 cycle ahead!

Celebrate Success in 2023.
Win Big in 2024.

At Campaign Nucleus, we take pride not only in conceiving innovative ideas but also in our unwavering commitment to delivering tangible success and data-driven results to support our future objectives. Explore the brief overview below to witness our achievements to date and how Campaign Nucleus is reshaping the landscape of political campaigns!

Game-changing achievements!

As you can see, we are no stranger to success and our team works tirelessly to bring you a SaaS platform that will transform the way you campaign. Don’t get left behind, stay on the cutting edge and join Campaign Nucleus and experience success and innovation for yourself!

A tale of how hard work (eventually) pays off

By Julia, Deliverability Expert

When we are in a court of law, we are hopefully paying regards to the phrase “innocent until proven guilty.”

Well… when it comes to servers responding to your sending domains and IPs, it is quite the opposite. You must prove your domain to be worthy of delivering to your recipients without an existing precedent… sometimes before you can effectively deliver at all.

Now that the campaigning cycle is coming to another end, this is a great opportunity to work toward preparing your domains and IPs for the most success when the cycle begins picking up again. I think the most important take-away here is: PREPARE your sending domain BEFORE YOU NEED to send with it.

I want to take a few minutes to review how pre-emptively preparing your sending domains can be beneficial to you in months to come.

It takes TIME to scale your domain up to your full sending volume. By getting an early start you are able to avoid rushing the warming process, which could cause you to have blocks and trouble with deliverability.

Even after you’ve scaled to full sending volume, it takes TIME for a server to trust you. Servers are constantly watching how their recipients are engaging with your emails & designated a reputation to your domain/IP based off that response. The only way to continuously improve your reputation, especially on Google and similar servers, is for your audience to be consistently positively engaging with your emails. This means the same users repeatedly engaging with your emails, so sending to only new recipients constantly is actually very poor practice.

And it takes TIME for your audience to recognize and engage with your content. This is a great opportunity to focus less on ads and asks, and more on branding and informational content. It can be extremely valuable to produce very non-controversial content that includes little to no ‘call to actions.’ This type of content generally performs much better in the eyes of the server so it can help you to build your reputation up a bit so you have a buffer when you do want to send more hard-hitting content.

Many of the questions I regularly receive are concerning how quickly we can fully scale a domain & the truth is… there are so many things at play when you are preparing a new domain/IP for sending that the best thing you can do is get a head start. There are very few issues I’ve seen not be able to solved with a little time and persistence.

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

OR

By Julia, Deliverability Expert

Have you ever heard the term “seed list” used? Well… we’ve been using this term a lot over here at Campaign Nucleus & we are excited to introduce seed list usability as one of our newest in-platform features.

So, firstly, what is a seed list? This is a list of emails that you have internal access to in order to be on the receiving end of your email sends.

Our email team has found that generally seed lists are not a great representation of inbox placement – this is because, after a few sends, the inbox will start to replicate personalized behavior rather than that of other inboxes with the same server. With that in mind, our team has found a lot of value in using email lists comprised of internal team members to help kickstart our email engagement with new or struggling domains/IPs.

Team members can be instructed to positively engage with these emails. In doing so, we can begin building up a good domain reputation from the very first day of sending so that we are able to find more success with deliverability and inbox placement.

For instructions on how to enable this feature in your tenant, please visit your Nucleus Resource Library!

OR

I'm sure you've either sent or received a text today. Most of us can't even imagine a world without texting in it! So why not tap into one of the most used forms of communication for marketing purposes since most Americans (97%) have a mobile phone, 85% of which are smartphones, and (92%) are text messaging? So what is P2P messaging, and why should we care? This blog will explain P2P text messaging, how it works, and why you should take advantage of it!

P2P stands for Peer-to-Peer text messaging, which is personalized texting between individuals. So, how does this differ from other texts? Unlike the mass texts you may receive from shops you've purchased from, things you have subscribed to, or from a group or organization, P2P involves direct communication.

How does it work?

In Peer-to-Peer (P2P) messaging, the network directs data directly from one user to another, ensuring the conversation remains private. This method promotes personalized, one-on-one interactions, unlike traditional bulk texting. And yes, P2P mobile communications are entirely legal and compliant with all FCC regulations, provided they are used responsibly and not for commercial solicitation.

How and why to use it

Many organizations use P2P texting, including political parties, fundraisers, event organizers, nonprofits, and advocacy groups. However, this is not limited to these groups. One of the biggest strengths of P2P is the level of personalization it creates, allowing the recipient to feel more of an intimate connection. It allows for one-on-one interaction, creating more of a bond with the recipient and the brand or mission portrayed in these texts, making them highly more likely to contribute meaningfully. By customizing the content of the text message according to the recipient's preferences, demographics, or past interactions, the chances of their engagement and response are greatly improved.

By tailoring the content of the text message based on the recipient's preferences, demographics, or past interactions, the likelihood of their engagement and response significantly increases. This level of customization helps senders achieve their desired outcomes, whether it be increasing sales, driving website traffic, gathering feedback, or motivating a particular action. Critical practices for P2P texting campaigns should include establishing clear goals and objectives and Segmenting your audience.

As you can see, P2P texting offers many benefits, including personalized communication, high open and response rates, flexibility and scalability, cost-effectiveness, real-time feedback and insights, excellent deliverability, and increased conversion rates. Nucleus partners with top providers to give you and your team the best options for your operations. Now is the perfect time to leverage these tools and reach your target audience effectively with Nucleus!

For more information and resources, visit our Resource Library. 

OR

Segments & the importance of ALWAYS being selective

Nucleus has been uniquely designed to help you gather data that will specifically help you to best manage your campaign & affiliated goals. By utilizing our tools and features properly, you will be able to reach your most valuable supporters in the most efficient manner.

With that in mind, I would like to take some time to review the usefulness in one of CN’s oldest & most useful features: Segments.

Our system compiles the data you have provided upon initial setup of your account & any additional information we have been able to collect, through recipient engagement patterns & landing page responses. From here, you have the decision as to whether or not you’d like to apply this information. This is where segments come into play…

Segments allow us to reach our desired demographic, location, and biggest supporters with ease.

Let’s discuss how…

If you are planning on hosting an event in a specific region, does it make sense to send invitations to residents who live hours away? Not really.

If you are holding a public speech for a candidate in New Jersey, would you ask residents of California to attend? Definitely not.

Our segment feature allows you to create an audience of one (or more) select state(s) & it even allows you to limit your audience range to a specific zip code or radius. See below for some examples:

By Julia, Deliverability Expert

Have you ever been put in a situation where you were at an event with some of the most sensitive people in the

world & you are just trying to get through the night without offending anyone in your conversational

encounters?

Literally, I hope you haven’t. BUT figuratively… this is actually a pretty good representation of your situation when you are sending emails to recipients and their affiliated servers.

Not only are the servers sensitive, but they are also all sensitive to different topics. For example, Google may hate talking about people dying, while Verizon may hate the mention of “BIG Tech.” It gets tricky to avoid offending ALL the servers. If your recipient list contains recipients from all email servers, you do not have to avoid offending one server but rather ALL the servers. 

Unless you’re “on the inside” & working with a server, it would be impossible to know and identify all the possible spam triggers in your copy and subject lines. 

Before you panic, there are a couple of tricks we can use to prevent the overuse of triggering phrases and words.

1. Almost EVERY server hates the act of “overpromising”

a. Avoid phrases like “100% guarantee” or “We promise you WILL NOT regret this!”

2. Do not be afraid to try the “nicer route”

a. This means using wording or phrases that implies a nicer connotation

i. For example, “passed away” sounds way better than “died tragically”

ii. “Weaponization” sounds a bit worse than “armed” or maybe “fortified”

One major point to be aware of is that the servers do not go through and read every email; instead, they have features in place set to look for triggering phrases and words. All this means is that, with a bit of creativity, we can avoid the brunt of censorship within these servers.

When you are choosing your subject line & content for emails, be sure to keep these tips in mind. While we are against the idea of censoring the important information that you are sharing, our email servers do not always feel the same. It isn’t fair, but until it is in our control, we will continue to work toward fully canceling the cancel culture.Please join us in achieving this goal!

For more information regarding contact our team!

or

 By Julia, Deliverability Expert

Just kidding… but if you aren’t annoyed by those graphics & sentences, I can 100% ensure that your recipients and the servers are!

Let’s review what went wrong here…

1. Lots of strange fonts
2. Overuse of font colors, bolding, underlining, & italics
3. Over-promising
4. Too many graphics
5. TYPOS

Email servers respond incredibly poorly to the majority of marketing techniques used in the example above.

When it comes to our marketing emails, we really want to avoid being overly obnoxious. This can be done when we:

• Attach too many files or pictures to an email
• Use illegible fonts & text colors
• Have ANY typos
• Make promises we cannot keep (i.e: “100% guarantee,” “never again,” etc.)

At Nucleus, we understand that we want to catch our viewers’ attention with our emails…

we just have to make sure we make it into the inbox first!

It may seem surprising to some, but social media is rapidly evolving into the marketing battleground of the future. Yet, this burgeoning landscape can be challenging to traverse, and you might feel uncertain about why you should embark on this new venture. Here are some stats as to why you might want to shift your focus to social and influencer marketing. Over 4 BILLION people globally use social media; this makes up 59.9% of the global population and 92.7% of all internet users. 

That's a BIG audience to be able to reach! Within Social media are influencer campaigns that greatly refine your message or product to eager and highly engaged audiences. The average Infliucer campaign has an engagement rate of 4.2%, which is higher than traditional marketing or advertising. Products and messages pushed by real individuals/influencers are 60% more trusted by viewers, leading to more sales. In fact, 87% of consumers have reported that an influencer's recommendation has influenced their purchasing decisions. Social and influencer marketing is also incredible for improving your audience engagement and brand awareness, creating more loyal and interested supporters. So you heard the WHY but still need the HOW to get started with this avenue. Here is our advice to you!

As most of you know, we pride ourselves on giving you and your team an all-in-one platform for all your wants and needs and ensuring you have the resources, operations, and knowledge to grow outside our platform. That's why we have partnered with an influencer management agency and platform with 2.5 billion aggregated followers used by brands, campaigns, and organizations to help reach their targeted audiences and increase their reach and visibility. To help better connect you to these opportunities, we have created a portal in your Nucleus account called 'Promote' to connect you with this partner so you can explore your options! Fill out the form outlining your goals, interests, campaign details, and more to get in touch with a representative to help create the perfect influencer plan for you. See what influencer marketing can do for you!

By Julia, Deliverability Expert

LET’S TALK ABOUT AUTOMATION

How to clean your recipient list without doing ANYTHING…

Have you ever wanted to send out routine emails without going through the trouble of setting up a whole new email and the appropriate recipient audience over & over & over again?

Well… you may have heard of Nucleus’ fun new automation series feature & this may just be the answer you’ve been looking for!

This feature allows you to select a trigger & design a whole series of emails that recipients who fall in that triggers category will receive.

Currently, some triggers we have available within Nucleus and their uses are:

• When a user subscribes
  • This trigger allows us to routinely email new subscribers to our lists

• When a user has opened an email
  • This trigger allows us to re-engage with users who have recently engaged with another email

Some more triggers include:

If a profile has a tag

Now, I want to take some time to discuss 2 automation series that can help to improve your deliverability if used properly.

Before we jump in, I want to reiterate the importance of QUALITY > QUANTITY when it comes to our recipient email lists. Automation series’ can help us to unsubscribe unengaged or expired emails & it is key to remember that this is an advantage and not a weakness; recipients who do not engage with your emails are a waste of money and can actually hurt your deliverability.

Anyways, the two most important series you can utilize within your email marketing techniques is:

1. Welcome Series
2. Re-engagement Series

These 2 types of series offer very different and irreplaceable value to your marketing endeavors. Let’s review some of the functionality that they provide.

A welcome series should be used to introduce “yourself” & your mission. This is a time for you to confirm that someone intended to subscribe to your list. If they didn’t mean to, this gives them time to unsubscribe rather than complain to email serves about your messages later. This is also a great time to locate recipient interests and pre-empt them on what type of content they will be receiving & how often.

A re-engagement series should be used to locate your disinterested and expired subscriber emails. People’s interests change & so do their emails. For these reasons, it is important to check in from time to time with your less engaged emails. In many cases, people will set a series of emails that recipients who have not opened or clicked an email in a certain amount of days will go through. I usually recommend 180 days, but that can be made a longer or shorter period of time, depending on what you and your marketing team think is best.

Enhance your team's productivity and streamline tasks effortlessly with automated solutions!

For more information, be sure to contact our team for training or insight.

or

Building up your Email Subscribers Without Breaking Down your Domain

By Julia, Deliverability Expert

When it comes to expanding your email subscriber list for marketing content, remember that QUALITY OVER QUANTITY is not just a saying but a strategy that can empower your marketing efforts. By focusing on quality, you ensure that your messages reach the right audience, increasing the chances of engagement and conversion.

I understand the temptation to construct a list of millions of people to ensure your marketing success, BUT without the correct methods of email collection, you can actually hurt your success rather than help.

Let’s talk about why…

Recipients who do not wish to be emailed often respond negatively to emails, even when you are careful to avoid common spam triggers within your content. This can mean that they report you as spam or notify the server that they do not wish to receive your email; this can cause blocks & lower our domain/IP reputation. If they choose to delete without opening or refuse to engage (opening, clicking, saving in folders, etc.) with the email, it can also have poor consequences. That tells the server that they are not interested in your content, and it can hurt your inbox placement, even with previously engaging emails.

DO… subscribe users who have signed onto your email list on their own will

**feel free to even offer them the opportunity to confirm their subscription

​DON’T… offer incentives, such as prizes, for people to sign up

​​**Subscribers rarely engage long-term with this route of email collection

DO… regularly sort through and unsubscribe unengaged recipients 

**If they aren’t helping your cause, they are hurting it

​DON’T… purchase email lists

**These lists often include duplicate, invalid, expired, or foreign emails that likely have no interest in supporting your cause

If you’re ever wondering if someone would be a “good” subscriber or a “bad” subscriber, ask yourself this: Would this person bring valuable interactions to my email campaigns?

You can review the differences between positive and negative engagement below:

As we usher in 2024, we're excited to introduce innovative solutions and endless possibilities! Campaign Nucleus leads in operational technology, redefining the landscape of campaigning. By uniting with us, you'll tap into cutting-edge technologies and shared excellence, unlocking a realm of opportunities for your team.

Why Partner with Campaign Nucleus?

Campaign Nucleus is at the forefront of operational technology, and our collaboration aims to revolutionize the way people campaign. With cutting-edge technologies and a shared commitment to excellence, we believe that joining forces with Campaign Nucleus will open up a world of opportunities for your team.

What's In Store for You?

In the spirit of the new year, we have a lineup of exciting initiatives and developments that we can't wait to share with you. From Website Builder to Nucleus Wire, we're dedicated to making 2024 a year of growth and success!

What you can expect in 2024:

New Looks:

• Stakeholders
• Volunteers
• Standard Reports
• Query Builder
• P2P messaging
• SMS messaging
• Landing Pages

New Features:

• Website Builder
• Nucleus Wire
• Easy-to-use Universe Builder
• User-friendly onboarding

Let's Talk!

Join us on this journey! Whether you aim to boost volunteer efforts, enhance messaging, broaden marketing, organize more events, or achieve other goals, Campaign Nucleus has the expertise and solutions to help you achieve success.

Welcome to our comprehensive FAQ guide, where we address our readers' most common questions about Campaign Nucleus. This blog will give you the answers you need to navigate your decisions confidently.

• What is Campaign Nucleus?

Campaign Nucleus is an all-inclusive SaaS platform meticulously created to be the ultimate control center for managing efficient and scalable operations. Whether you are a campaign, organization, PAC, nonprofit, or other organization, our powerful tech ecosystem eliminates barriers through a centralized, cooperative, and transparent solution. This platform unites teams, facilitates seamless communication, streamlines workflows, and encourages cross-functional collaboration. The Nucleus platform has every tool and integration any large or small operations could want or need to achieve a unified and effective approach to campaign management and organizational success.

• How is Campaign Nucleus different? 

Campaign Nucleus is unlike any platform in the sense that we house everything under one roof: Email marketing, Canvassing, CRM, donor portal, Event management, landing page builder, Voter search, Pull Data queries, Text marketing, and SO much more! We specialize in giving campaigns and organizations all the resources needed to focus on your goals and functions. Many tech platforms only specialize in 1-3 other areas, where we can do it all without the need for your team to manage various platforms/sites, transfer data, etc. With Nucleus all your data, contacts, events, and more can be easily used and accessed for all your various activities within your operations.

• How Does Nucleus Work?

Campaign Nucleus can be used on any device on any internet browser allowing you to log in whenever and whenever. Within your account, you will find several modules that house various tools for each of your functions. Build tags, lists, segments, and more to help you organize contacts, manage supporter interests, target audiences, and more across your account in all modules. Send email campaigns, plan events, and organize your calendar, just by going into the designated tab. We have designed Nucleus to be user-friendly, easy to use, and easy to understand so there will be no user barrier when using the platform. If you have multiple campaigns/organizations under one head we have an Agency feature giving users the ability to have multiple accounts under one Agency and easily view and switch between each while also having an easy overview of all. This only scratches the surface so be sure to reach out to us for more info!

• Who Can Benefit from Using Campaign Nucleus?

Anyone! We are here to make YOUR operations successful no matter what they may be. Unlike other platforms, there is no cancellation here. Whether you have a few-person team or a multi-department team, if you have a few hundred contacts or thousands, Nucleus is 100% scalable to your needs. Although we focus on political campaigns and organizations, our tools and features can be used to elevate any operations.

• What Are the Common Misconceptions About Nucleus?

Within your account, your data is siloed, meaning no other accounts or us, have access to your data or share your data of any kind with other users. We do NOT own or share your data,it comes and goes with you. Another common misconception is that we only are utilized by political campaigns or focused groups... WRONG! We can be used for ANY group, politically focused or not!

• How Can I Get Started with Campaign Nucleus?

We suggest that you sign up for a live demo to get a high-level overview of what our platform can offer you. Or if you know exactly what you want to see and do in Nucleus, schedule a personalized demo for a more in-depth and targeted demonstration. From there, a Nucleus expert will work with you to discuss pricing and the next steps!

• What kind of support does Campaign Nucleus offer?

Our mission at Campaign Nucleus is your success! Our client services and tech support teams are dedicated to answering your questions, fixing any issues, and supporting you every step through your Nucleus journey. We provide comprehensive team onboarding when starting in the platform and offer webinars and other resources to help you become your own Nucleus expert. Our team has your back so contact us with anything you may need!

We hope this FAQ guide has provided valuable insights and answers to your burning questions about our platform! By understanding the fundamentals, benefits, and purpose, you can confidently embark on your next steps with Campaign Nucleus. If you have more questions, feel free to reach out to us, and we'll be happy to help!

To see our platform in action select a demo below and sign up!

As the political landscape heats up and election season approaches, it's crucial for campaigns to equip themselves with the most advanced tools and strategies to secure victory. In this competitive arena, every advantage counts, and that's where Campaign Nucleus comes into play.

Why choose Nucleus, you may ask? 

Let's delve into the multitude of reasons why Nucleus stands out as the ultimate choice for powering your campaign to success.

One-Stop Command Center for All Operations

Gone are the days of juggling multiple platforms and systems to manage your campaign operations. With Nucleus, you gain access to a comprehensive, all-in-one command center that streamlines every aspect of your campaign. From voter outreach and fundraising to volunteer coordination and messaging, Nucleus is your centralized hub for managing it all efficiently.

User-Friendly Usage

Campaign teams come in all shapes and sizes, with varying levels of technical expertise. Nucleus understands the importance of accessibility and ease of use. Our platform is designed with intuitive interfaces and user-friendly features, ensuring that even novice users can navigate and leverage its full capabilities with ease

Data Ownership and Security

In today's data-driven world, protecting sensitive information is paramount. With Nucleus, you retain full ownership and control of your campaign data. Our robust security measures safeguard your data against unauthorized access and ensure compliance with stringent privacy regulations, giving you peace of mind as you execute your campaign strategy.

Revolutionary Analytics Tools

Data is only valuable if you can extract actionable insights from it. Nucleus goes beyond basic reporting, offering revolutionary analytics tools that empower you to make data-driven decisions with precision and confidence. From voter segmentation and trend analysis to predictive modeling and sentiment tracking, Nucleus provides the analytical firepower you need to optimize your campaign strategy for maximum impact.

Elite Events Features

Events play a crucial role in engaging voters and mobilizing support for your campaign. With Nucleus, you gain access to elite event features that simplify event planning, promotion, and management. Whether it's a fundraising gala, town hall meeting, or volunteer rally, Nucleus equips you with the tools to orchestrate memorable events that leave a lasting impression on your audience.

And So Much More!

The benefits of choosing Nucleus extend far beyond these key features. With continuous innovation and enhancements, our platform evolves to meet the evolving needs of modern campaigns. Whether it's leveraging AI-driven insights, integrating with other essential campaign tools, or providing unparalleled customer support, Nucleus is committed to delivering excellence at every turn.

In conclusion, as you gear up for the upcoming election season, make the smart choice to partner with Campaign Nucleus. With our cutting-edge technology, comprehensive solutions, and unwavering commitment to your success, Nucleus is the ultimate ally in your quest for victory.

Don't settle for mediocrity when you can unlock your campaign's full potential with Nucleus by your side.

August feature Update

August has been a busy month for Campaign Nucleus, bringing a host of new features and enhancements designed to elevate your campaign management experience. Whether you're looking to fine-tune your email strategies, streamline event communications, or ensure compliance with industry standards, our latest updates are here to help. Let’s dive into the details of what's new this month!

Email marketing can be really hard, we know! Sometimes, what we think is a carefully curated email with stunning visuals just isn't performing as well as we hoped, and you don't know why. That is where A/B email testing comes in to highlight aspects of emails, whether they be copy or subject lines, that your subscribers like to interact with more. So what is A/B testing, and how does it work? A/B testing, also referred to as split testing, is a method used to compare the performance of two different versions of something in order to determine which one is more effective. A/B testing can be used in marketing in many different ways, not just in emails but in web designs, print marketing, and more! So, we have incorporated this tool into Nucleus to take your email marketing to the next level!

Why use A/B testing: 

When using testing for an email, the purpose to to find the most successful email combination for a specific message or campaign. For example, if you are trying to test an email with the goal of getting subscribers to click a link to get an ice cream coupon. Our platform, allows you to then create 2 different variations of the email and then see what email gets more traffic.

Here are some tips & tricks:

- Test on emails that are not urgent or need to be delivered in a tight time frame (testing takes a little while to gather the performance of the test and pick the winning one to send out the rest of)

- Keep notes of what you are trying to test so you can track performance with the stats you receive back

- Try to test the campaign frequently to get the most accurate 

- Intentionally target out elements to test, such as subject line, sender, CTA, etc.

- Think of even testing different variations against different audiences.

Benefits of using:

• Open and Response Rates: Identify factors that contribute to higher open rates by testing different subject lines, preheader text, and send times.
• Content Engagement: Test various versions of your email content to determine which version receives more clicks and prompts readers to take action.
• Cost-Effective: Utilize A/B testing as an affordable method to make data-driven decisions and gain insights from your campaigns.
• Ease of Analysis: Analyze test results using straightforward metrics to easily identify the better option.
• Increased Sales: Implement optimized changes to boost sales, enhance user experiences, build brand trust, and foster customer loyalty.
• Enhance Deliverability: Ensure your emails are sent correctly from your application and are received by users.
• Spam Testing: Identify characteristics that might make an email appear untrustworthy.

As Election Day approaches, every moment counts, and staying connected with your supporters is more critical than ever. Are you using Nucleus Text or P2P Messaging to ensure that instant, personalized communication drives your campaign forward?

Imagine this: It's the night before the election, and you're able to instantly rally your base with a targeted message reminding them to vote. With Nucleus, that's not just possible—it's easy. Our Nucleus Text feature lets you send out quick, personalized updates, ensuring your supporters know where to go, what to bring, and why their vote matters.

For a more personal touch, our P2P Messaging tool allows you to engage in one-on-one conversations at scale. Think about the impact of a direct message from a volunteer, asking a voter if they need help getting to the polls or answering any last-minute questions. This kind of outreach can be the difference between a vote cast or a vote missed!

Beyond Election Day…

But it doesn't stop there. Nucleus messaging integrates seamlessly with your broader campaign efforts. If you're hosting a last-minute rally, use our messaging tools to send out an invite, then track who opens the message and who clicks to RSVP. Need to share crucial updates from the campaign trail? A quick text or P2P message ensures your supporters are always in the loop, no matter where they are.

And as your messages go out, you'll have real-time analytics at your fingertips. See how many people received your message, who engaged, and who might need a follow-up—all in one place, without missing a beat.

As you gear up for the final push, make sure you're equipped with the tools that can make the difference. Log in to your Nucleus account today and start using our messaging features, or reach out to our team for more personalized guidance.

Why Messaging?

Well, besides the fact that everyone has a phone attached to them these days, texts also benefit that other messaging like emails can't give you. Some advantages include:

Higher Open Rates: Text messages generally have much higher open rates compared to emails. Many people read texts almost immediately after receiving them.

Immediate Delivery: SMS messages are delivered instantly, making them ideal for time-sensitive information or urgent updates.

Personalization: Texts can feel more personal and direct, which can enhance engagement and make your messages feel more immediate and relevant.

Conciseness: Text messages force you to be brief and to the point, which can be effective for quick, clear communication.

Better Reach: Text messages can reach people who may not check their email frequently or who have limited internet access but always carry their phones.

Higher Engagement: Due to the personal nature of text messaging, recipients are more likely to respond or take action quickly.

No Spam Filters: Text messages don't get caught in spam filters like emails can, ensuring your message gets through.

Convenience: For quick updates or reminders, texts can be more convenient and accessible than email, especially on the go.

However, it's important to note that text campaigns also have limitations, such as character limits and potential costs per message. Balancing text and email campaigns can often be the best approach, leveraging each of their strengths.

Try these text campaign ideas!

• Voter Reminders

Send out last-minute reminders to your supporters about important voting deadlines, like early voting dates or Election Day itself. Include personalized information, such as polling locations or voting hours, based on their registered address.

• Event Invitations

Quickly notify your supporters about campaign events, rallies, or virtual town halls. Include a link to RSVP directly within the text, and follow up with a reminder on the day of the event.

• Get-Out-The-Vote (GOTV) Campaigns

Launch a text campaign to encourage voter turnout. Send personalized messages asking if they need a ride to the polls, reminding them to bring the necessary ID, or simply urging them to get out and vote.

• Fundraising Appeals

Use text messaging to send urgent fundraising appeals. A quick, compelling message with a direct link to donate can significantly boost contributions, especially during crucial campaign moments.

• Poll Watcher Coordination

Coordinate your poll watchers or volunteers with real-time updates and instructions. This is especially useful on Election Day, where rapid communication is essential.

• Issue Awareness

Educate your supporters on key issues and your stance on them. Short, informative texts can help clarify your position and mobilize your base on important topics.

• Thank You Messages

After an event, donation, or volunteer effort, send a quick thank-you text to show appreciation. Personalized gratitude can strengthen supporter loyalty and encourage future engagement.

• Surveys and Feedback

Engage your audience by sending out quick surveys or asking for feedback via text. Use this data to fine-tune your campaign strategy or understand voter concerns better.

• Crisis Communication

If there's an unexpected change in the campaign (like a venue change or emergency), a text message is the fastest way to reach your audience and keep them informed.

• Election Results Updates

Keep your supporters in the loop on Election Night with live updates as results come in. Share the excitement and keep them engaged as the outcome unfolds.

So what are you waiting for?

Now is the perfect time to send those texts and get your supporters more engaged than ever!

Nucleus user→ To get started today, contact your client services representative.

Or

By Julia, Deliverability Expert

“I don't want no scrub, a scrub is an email that can't get no love from me.”

Here at Campaign Nucleus, we want to make it as easy as possible for our users to produce the most successful email content possible. With that our team has done some research and put together some information we’ve found helpful in creating our own emails.

Let’s start simple – what are the things that every recipient is going to notice about your email?

1. Your sender
2. Your subject line
3. Your content

Now let’s talk about how we can utilize all 3 of these factors to create the MOST TOP NOTCH EMAIL possible!!

Sender:

When you see an email in your inbox, what is the first thing you see? Likely, the sender’s name. Are you more likely to open an email that appears to be sent from a specific person or one that declares a corporation. Likely, a specific name.

Well, your audience feels the same. This means you can improve your user engagement simply by using a more personalized sender, such as a team member, to make your communications seem more “human”and less “AI generated.”

For example, an email being sent from Julia from Nucleus may perform a bit better than one being sent from the Biden Administration (although that may have more than one reason for performing poorly…).\

With that, consistency is also always key – it’s a good habit to keep one sender and domain affiliated with each type of content being sent.

Subject Line:

Following the sender, you likely immediately notice the subject line affiliated with the email.

When it comes to subject line, there are a couple things to keep in mind:

• Topic – always make sure your subject line sticks to the point. No one wants to open an email that has nothing to do with the subject line… it appears deceiving

• Length – your subject line length can actually drive your engagement. Short subject lines (below 50 characters) & longer subject lines (above 70 characters) actually have been found to receive more engagement than average-length subject lines.
  

Content:

The last thing the recipient will see but generally the most important portion of the email for them to see.

There are lots of considerations to be made when designing our content & every audience type responds differently to different copy types.

We encourage individuality in your sends but here are a few things to keep in mind:

• Be concise – the average human has a reading attention span that ranges from 10-15 seconds… that isn’t very long.

• Consider your call to action – it’s good practice to include multiple links within the email & our system makes it easy to determine where your audience is engaging the most within your email.
  

• Always check variables – we want to make sure we do not address our recipients as “Hello %recipient.first%.”

• Make your email readable – this includes but is not limited to:
  • Having a nice layout – easy to read & pictures should never outweigh text
  • Using color and branding wisely
  • Ensuring pictures are high enough quality that they engage your audience (although too much data can slow your email load time & that isn’t great either)

For more information be sure to contact our team for training or insight and visit your Nucleus Resource Library!

OR

By Julia, Deliverability Expert

At Nucleus, we understand that it can be hard to put a schedule on hard-hitting news. But, did you know that utilizing consistency in your email practices can actually help to improve your sender reputation?

The WHY:

By remaining uniform in certain areas of your email sending, you allow yourself to become more recognizable to both the recipients & the server. This makes it much more likely for recipients to remain engaged in your email content.

The HOW:

Some ways we can apply this method are as follows:

We are Campaign Nucleus

A game-changing software platform that serves as the ultimate command center for running effective and scalable operations. So, what does that mean? Our platform is your one-stop shop for running your campaign, nonprofit, business, organization, committee, or self-employed business. Big or small, our platform will meet all your needs.

But what does that mean? Ugh, another subscription platform!

It means that our platform is built to be your one-stop shop for running your campaign, nonprofit, business, organization, committee, or even just self-employed business! We’re built for you, which means, big or small, that our platform will meet all your needs.

Nope! Not another subscription, your ONLY subscription. With Nucleus, you eliminate the need for every other small or big platform service you may be using. Contact database, email sending platforms, messaging services, event hosting software, leads and donation tracking, analytic and reporting tools, and so much more all under one roof. Say goodbye to managing multiple platforms, logins, employee codes, and the lot!

We are filling the MASSIVE need for one easy-to-use comprehensive solution platform that meets every operation's needs.

That’s our mission: To give you and your team the ultimate command center! Seems crazy, right? Ya, a lot think so, too, so dont take our word for it. Experience the power of Nucleus for yourself with a demo.

Better than the rest!
Nucleus eliminates the need for other platforms you might be using: contact databases, email sending, messaging services, event hosting, leads and donation tracking, analytics, and reporting tools—all under one roof. No more juggling multiple platforms and logins!

#1 in politics.
Campaign Nucleus has been the choice for presidential campaigns, national parties, and numerous political organizations over the last three presidential cycles, cementing its status as the cornerstone platform for strategic campaign operations. From streamlining voter outreach to optimizing campaign strategies, Campaign Nucleus has enabled our clients to achieve remarkable results.

Events are often the pinnacle moments for campaigns and organizations, serving as powerful platforms for engagement, networking, and fundraising. Whether it's a campaign launch, a fundraising gala, a conference, or a community outreach initiative, events hold the potential to leave a lasting impression and drive significant outcomes. In this blog, we will briefly explore the incredible event features Nucleus has to offer you and your team!

The Impact of Events

Events have the remarkable ability to bring people together, fostering meaningful connections and creating opportunities for collaboration. They serve as catalysts for relationship building, enabling organizations to engage with their target audience, stakeholders, and partners in a dynamic and immersive setting. Furthermore, events offer a platform for showcasing ideas and fundraising, allowing organizations to generate excitement, gather feedback, and drive donations. For campaigns, events can be pivotal in raising awareness, mobilizing support, and rallying communities around a cause. The impact of a well-executed event can reverberate far beyond its duration, leaving a lasting impression on attendees and amplifying the reach and influence of the hosting organization.

Key Elements of Event Success

The success of an event hinges on a myriad of factors, from meticulous planning and seamless execution to compelling content and memorable experiences. A clear understanding of the target audience and their needs is essential for designing an event that resonates and delivers value. Additionally, leveraging technology and data analytics can enhance the effectiveness of events by enabling personalized experiences, measuring impact, and informing future strategies. Equally important is the ability to adapt and innovate in response to any arising issues and audience preferences. 

What Nucleus Has to Offer

Nucleus has been intentionally designed to be able to scale to whatever your campaign or organization needs:

• Create events for physical or virtual events
• add event location details with ease
• and customize our template with your own images and banners
• Customization is easy and simple which will make your events flawless and painless

Nucleus also has features to cater to and verify media personnel and VIPS:

• Add password-protected forms for your VIPs
• Create special groups of VIPs to filter between tiers
• Tag VIPs and VIP groups for various event activities
• Easily track and approve media credentials
• Instantly verify tickets and signups
• At-a-glance view attendee data including political party affiliation, frequency, age, and voter history
• Own all of your data - everything flows into your ecosystem

Nucleus events are simple but absolutely secured:

• Instant signup verification through two-step authentication
• Innovative VIP portal makes it easier than ever to manage VIP events and communicate with attendees
• Approve or deny media credentialing requests with the click of a button
• Simple and easy to use, Nucleus events manager does the hard work for you

Nucleus is ready for your events from start to finish... and beyond!

• Pull queries and create universes to reach intended audiences
• Create email and text campaigns to create connections
• Use our automation tool to streamline events and tasks leading up
• Build landing pages for donations or other extra events pages
• Manage VIPs with our Stakeholder portal
• and so much more!

Events play huge roles in the success of campaigns and organizations, delving into their impact, strategic significance, and the key elements that contribute to their effectiveness. Campaign Nucleus is ready for whatever your campaign has to offer, so let's get started!

A well-structured and streamlined operations department can significantly contribute to an organization's or campaign’s growth and sustainability. Our comprehensive Operations tool offers a range of powerful features to help you achieve operational excellence, drive scalability, and prioritize compliance and security. In this blog, we'll explore how our tools can revolutionize your operational processes, foster collaboration, and enhance accountability across your organization.

Let's explore these not-so-secret tools!

Streamlining Approval Processes:

Efficiently managing approvals is crucial to keep projects moving swiftly, so we provide a centralized tool for setting up customized approval workflows. This ensures that requests and decisions are directed to the right stakeholders, eliminating bottlenecks and expediting project timelines.

Automating Workflows and Tasks:

Manual and repetitive tasks can be a drain on your team's productivity. With our Operations tools, you can simplify and streamline your operational processes by automating these tasks. Whether it's routine administrative work or complex operational procedures, our tool enables you to automate processes, saving time and reducing manual efforts.

Supporting Scalability and Growth:

Campaign Nucleus offers a flexible framework that adapts to your evolving operational needs. Whether you're expanding your team, onboarding new departments, or entering new markets, our tool scales alongside your organization. This flexibility empowers you to efficiently manage operations and drive sustainable growth.

Prioritizing Compliance and Security:

With robust security features, role-based access controls, and data encryption, you can confidently manage your operations while adhering to regulatory requirements and industry best practices. Your sensitive information is protected, ensuring peace of mind for you and your stakeholders.

Enhancing Collaboration:

Our tools offer features that facilitate real-time collaboration, allowing team members to share documents, exchange feedback, and work together on projects. By breaking down silos, encouraging knowledge sharing, and promoting collective success, you can foster a culture of collaboration across your operations department.

Promoting Accountability for Streamlined Management:

Our platform comes equipped with features like task tracking, performance metrics, and progress monitoring. This visibility into project status, milestones, and responsibilities ensures that everyone is aligned and accountable for their tasks.

Here’s how we can help!

• Upload all graphics, videos, PDFs, GIFs, and more to one place giving your team easy access to assets needed for projects and campaigns.
• Use our calendaring tool to create schedules for email campaigns to be sent out, fundraising events, media releases, team meetings, SMS campaigns and so much more! Your team will be fully updated on all campaign activities.
• Use our project manager tool to assign members tasks and stay on top of deadlines and the progress of assignments and approval processes.
• And so much more!

Our comprehensive Operations tools empower your organization or campaign to streamline processes, foster collaboration, and so much more. By leveraging these features, you can position your operations department for success, drive scalability, and pave the way for sustainable growth.

Don't let inefficiencies hold you back—embrace the power of Campaign Nucleus and streamline your path to success.

We’re excited to introduce some fresh features in Campaign Nucleus that will enhance how you engage with your audience and manage your campaigns. Here’s a quick look at what’s new!

Update Subscription Status: Now, you can easily manage user engagement directly from CRM profiles with the new subscription status feature. Stay on top of who’s in and who’s out at a glance.

10 CRM Custom Fields: Personalization is key, and with up to ten custom fields in CRM settings, you can now tailor profiles even more to meet your needs.

Mass Unsubscribe: Streamline your workflow with the new mass unsubscribe action in email subscribers. This feature makes managing large lists more efficient.

UTMs for P2P: Track the success of your Peer-to-Peer campaigns with ease! Add UTMs directly in the settings to get deeper insights and performance tracking.

Copy Button for URL Shortener: We’ve made it easier than ever to grab your shortened links. The new copy-and-paste button ensures you can quickly add them wherever needed.

These updates are all about making your operations smoother and more tailored to your needs.

Stay tuned for more features soon!

By Julia, Deliverability Expert

If you’ve encountered the same block multiple times, it’s possible you’ve also encountered the reality that not every block will be mitigated…no matter how nicely we ask the servers & affiliated blocklists to do so.

Trust me – if it were up to us at Campaign Nucleus to unblock you, you’d be unblocked, like, yesterday. But, unfortunately, we do not have that power so we are at the mercy of the servers when it comes to avoiding and resolving blocks.

The majority of blocklists understand that “accidents” happen & are usually reasonable and hasty when resolving blocks… the first time. With that, they start to become a bit annoyed and less responsive when we continue getting blocked and submitting request after request for resolution.

The truth of the matter is: the servers blocked you for a reason & they will continue to do so until you resolve the issue that is triggering the block.

If you are continually hitting the same block, it’s possible you may need to adjust some of your practices to ultimately fix the issue.

The servers are dominantly looking at 2 things when deciding whether to block a domain and/or IP.

1. Your audience

Ask yourself:

• Did my recipient list opt-in to receive these emails? Disinterested recipients often lead to spikes in server complaints which hurt domain/IP reputation significantly.
• How did I gather these emails? Sometimes people of opposing values intentionally submit spam trap emails to opponent newsletters to cause issues with your messages delivering. The same can be true of expired emails as they can be reverted to spam traps – be careful of emails that were gathered many years before.
• Am I engaging my audience with my copy so that they are positively responding to my emails? Recipients not engaging with emails can lead to poor reputations, as well.

1. Your content

Ask yourself:

• Am I pushing too hard on controversial topics? While we are free to speak our values, sometime being super aggressive in our content can lead to an increase in user complaints.
• Is my picture to content ratio appropriate? Too many pictures without enough text can appear “spammy” to servers.
• Do I sound like a salesperson? Using phrases that over-promise or guarantee any level of success sometimes register as “spammy” due to the likely deceitful nature of the message.

At Nucleus, we do our best to avoid the grasp of censorship & will always support your content to the fullest. With that in mind, some things are out of our control and we hope the above information will help you to navigate the difficulties that we must maneuver to find the most success in sending our emails.

For more information, visit your Nucleus Resource Library

July features update

At Nucleus, we are dedicated to continually improving our platform to better serve your campaign needs. We are excited to announce several new features designed to enhance your marketing effectiveness, streamline your operations, and save you time.

• Automatic SMS UTMs

Tracking the success of your SMS campaigns just got easier. We have introduced automatic UTM parameters to SMS links in your settings. This feature allows you to effortlessly monitor how users are arriving at your links, giving you valuable insights into the effectiveness of your marketing efforts.

• New Merge Tags in Email

We’ve expanded our merge tag options to give you more flexibility and personalization in your email campaigns. You can now easily pull in subscribers’ zip codes, states, or their most recent contributions. These new tags make it simpler than ever to create highly targeted and relevant email communications.

• Manually Ban Users

Maintaining a clean and relevant contact list is crucial. With our new manual user banning feature, you can now easily add unwanted parties to a banned list within your CRM contacts. This ensures you no longer have to worry about these individuals interfering with your campaigns.

• HTML Download in Events

We know your time is valuable, and recreating event emails can be a hassle. Our latest update allows you to download the HTML of your event emails directly within the Events section. This makes it easy to construct and send emails through the Emails tool, streamlining your event communication process.

These new features are part of our ongoing commitment to providing you with the most comprehensive and efficient tools for your campaigns. We hope you find these updates as exciting and beneficial as we do. Stay tuned for more enhancements coming your way!

Stay tuned for next month's exciting updates!

Welcome to an exciting new chapter in Campaign Nucleus excellence! We are thrilled to announce the launch of our brand-new website, designed with you in mind!

If you walked up to a stranger on the street and asked them for $20, odds are they’re going to look at you like you're crazy and walk away. I cannot blame them; I’d do the same. Now… what if, instead, you engaged them in conversation, swapped contact information, developed a friendship over the course of many weeks, and THEN asked for $20? You might have a better shot.

Well, in some ways, email marketing is a lot similar. People are much more likely to support a cause that they are familiar with and trust. So, with that in mind, it might be time to consider how we can be building trust with our subscribers so that we see the most possible success with our emails.

This means that we need to provide content that makes the recipient feel valued as opposed to just another donor. Before we ask for money and support, we need to show the subscriber how much they matter to us; that we do not just care about their wallets.

So what kind of content can we send out that would align with this goal of building trust? I have a few ideas…

Newsletters and informational content

• These emails can be used to inform your recipients on your mission and the news you find most important. Subscribers will be able to see how their values align with your own and, in turn, may acquire more support for your cause.

Feedback

• Do not be afraid to ask your subscribers about their opinions. Whether you need advice on how to go about things or you’d like to know what you can do better in the future, your recipients should be the first people you ask. Their opinions matter most!

Prospecting

• Sometimes the easiest way we can appeal to our subscribers is to ask them what they care to hear about. Our Nucleus CRM allows us to quickly tag our recipients so we can be ensuring we are reaching out to them with their interests in mind.

These are just a few types of emails we can be sending to our subscribers to ensure that we are building trust before forcing asks down their throat. I think you’ll all find that embedding a little love and care into all of our emails will always pay off in the long run.

For more information regarding how to send less aggressive copy while yielding higher return, contact our team for training or insight and visit your Nucleus Resource Library!

OR

One of the most popular and valuable features of the Nucleus platform is its landing pages. Our landing page builder is designed for ease of use and exceptional versatility. In online marketing, landing pages are essential for turning visitors into leads, customers, subscribers, donors, and more. However, different landing pages serve different purposes, and to meet various objectives, you can create a range of landing pages. In this blog post, we'll delve into the most common types of landing pages and how to use them effectively.

Lead Capture Landing Page

These pages are designed to collect contact information from visitors who arrive after clicking on a specific link. The main purpose of a lead capture page is to transform potential customers into leads by offering them something of value in exchange for their contact details. By opting into your email list, these leads can be nurtured with valuable content and targeted resources over time until they are ready to make a purchase. As an email marketer, lead capture pages play a pivotal role in your overall strategy, serving as a foundational element of your email marketing efforts.

Tips for creating:

• Clear Call to Action: Use a strong and clear call to action that encourages visitors to follow through with the form.
• Remove Distractions: Keep the page simple, focusing on the form and the offer, making it as easy as possible to sign up.

"Get Started” Landing Page

After a visitor finds your click-through landing page appealing and expresses interest in your product, service, or mission, the next step is to guide them to a "Get Started" landing page. This page is designed to move the visitor closer to conversion by encouraging them to take action.
The 'Get Started' landing page content should feature a clear and compelling call-to-action (CTA) such as 'Sign Up Now,' ' or 'Create Account.' It's important to emphasize that the CTA should be prominently displayed and easily located, ensuring the visitor's next steps and making the process feel guided and not overwhelming.

For example: If your candidate or organization has a landing page on your website or a link to one in an email that says if they sign up or subscribe to something, then they will get a 10% off code for your merchandise store.

“Unsubscribe” Landing Page

The 'Unsubscribe' landing page, often overlooked but crucial, is one of the most frequently used and significant landing pages for anyone sending emails or messages to contacts. This page, though seemingly insignificant, is your key to maintaining compliance with the Federal Trade Commission (FTC) and international spam laws. Neglecting it could lead to severe consequences, potentially jeopardizing your business's reputation and legal standing, so ensure it's prominently displayed. Your unsubscribe link should be easy to spot—think neon signs and bright arrows (okay, maybe not that flashy, but you get the point). Keep it clear so your recipients can opt out of future messages without a hitch. These helpful landing pages are usually found in the footers of marketing emails and in the opening or closing notes of texts.

Event registration landing page

The last landing page we will explore today is an event landing page. Event landing pages can hold a lot of information and functions. Think of it like a digital poster or flyer you’d see for events; it needs to be eye-catching while also displaying brief essential information for the event. Whether it is for a webinar series, speaking at a conference, a charity dinner, or a rally, you'll need to inform people about the event and give them the opportunity to join. This is where an event landing page is put to use!

Tips:

- Ensure your headline grabs a visitor’s attention and clearly states the event's name and purpose.

- Brief description of what attendees can expect and the benefits from joining.

- Essential details such as the event's date, time, and location, as well as any special features or speakers to build anticipation and excitement.

“About Us” Landing Page

Yep, it is exactly what it sounds like! This type of landing page is one of the best ways to connect with your visitors on a personal level and win their trust by sharing your brand's or candidate's story/mission! You can share your origins, motivations, goals, and more, giving potential supporters a real sense of who you are. Sharing your goals and journey helps them understand you or your organization more deeply. Higher trust leads to better engagement and support towards your mission.

Stay tuned for more landing page knowledge!

Welcome to an exciting new chapter in Campaign Nucleus excellence! We are thrilled to announce the launch of our brand-new website, designed with you in mind!